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Manchester City FC Partners with SportyBet

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Manchester City has announced a new regional partnership with SportyBet. The agreement will see SportyBet become the Club’s Official Betting Partner in Africa.

SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania and Uganda.

Widely recognised as the most innovative betting platform in Africa, SportyBet delivers a world-class mobile user experience with carefully considered product design and a focus on speed and performance.

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As part of the new agreement, Manchester City and SportyBet will collaborate to create co-branded content and unique experiences for customers in the region.

Kaitlyn Beale, Vice President, Global Partnership Sales, said: “We are pleased to welcome SportyBet as a new regional partner of Manchester City today. Our fanbase within Africa continues to grow, shown by the interest in our fan events and trophy tour visits to Africa in recent years, and we look forward to working with SportyBet to bring fans even closer to the club.”

Sporty Group’s Brand Director, Oluchi Enuha, said: “We are absolutely delighted to add Manchester City to our list of partners. Manchester City has consistently proven to be one of the most exciting teams in Europe. Their exciting brand of football and dynamic players perfectly represent the type of entertainment Sporty Group aspires to bring to their customers in Africa. We believe this is just the beginning of a uniquely innovative collaboration which we believe will elevate both brands in Africa.”

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Africa

BetGames and Betway Combine for Bespoke Crash Game Skyward

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Leading games provider BetGames has created the latest addition to its growing bespoke games portfolio with a branded version of its new hit game Skyward for the major global online betting and gaming operator Betway in Africa.

Following the network launch of the thrilling plane-themed crash game, the delivery of a tailored version for Betway in one of its key markets maintains BetGames’ track record of creating unique versions of its popular titles for tier-one operators.

Ideal for regions with developing tech infrastructures, this carefully crafted version of Skyward has been optimised to ensure lightweight and stable operation meeting the challenges of markets that prioritise low data consumption.

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BetGames’ first crash game, Skyward takes the popular format and blends exciting gameplay with convenient auto-betting and cash-out features. A high-energy experience boasting a visually striking design, Skyward features a range of captivating animations that enhance the player’s enjoyment, all presented with Betway’s signature branding, making its players feel at home while they enjoy the action.

“The launch of Skyward has heralded a further exciting step in the evolution of our content portfolio,” the Africa Sales Vice-President for BetGames, James Everett, said. “Using it as the base for our latest bespoke project for Betway has really strengthened the fantastic relationship we enjoy with one of the industry’s biggest names.

“Our continued dedication to meeting the needs of local players and understanding our markets has seen us grow our partnership with Betway and we’re proud that it continues to choose us to provide the best, tailored experiences for its players.”

“We’ve engaged BetGames to develop a number of bespoke projects for us and, again, we’re delighted with the results,” the Casino and Verticals Product Manager for Betway Africa, Hailee Cook, said. “Having the latest games presented with our familiar environment and feel is important to our loyal players and Skyward hits that mark again.

“We strive to bring our customers the finest and most innovative gaming content and our alliance with BetGames continues to deliver that.”

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Africa

The Biggest-Ever Win on Aviator for the Whole of Africa

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Lucky player at betPawa Ghana touches down with the game’s biggest win to date after riding out phone glitch

Aviator, the world’s number-one crash game from award-winning developer Spribe, has landed another big winner as a player at popular betting brand betPawa Ghana won a massive $500,000; the biggest Aviator win in Africa.

This is how the action unfolded…

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Fuseini from Kumasi, Ghana, opened betPawa on his smartphone and headed straight to the games lobby to take flight with Aviator. Having set his bets at GH¢20, he launched the plane and watched as it climbed higher and higher with the bet multiplier also getting bigger and bigger.

With Aviator, the aim of the game is to hold your nerve for as long as possible; the longer you hold out, the bigger the win multiplier gets. Of course, if the player waits too long, the plane flies away taking their accrued winnings and original stake with it.

In a twist of good fortune, his smartphone was not functional and he couldn’t cash out for a few moments. Those few extra seconds of being airborne took the multiplier sky high, taking his total win to a life-changing GH¢6m (more than $500,000).

Not only did he hit the highest cash multiplier of the week, but his win is the largest ever recorded in Ghana since Spribe introduced Aviator to the market back in 2018.

To mark the occasion, betPawa treated Fuseini to a once-in-a-lifetime experience, flying the avid football fan and his family and friends to a football match in a private jet. The betting brand, which is active in eleven African countries, then held a press event where Fuseini spoke emotionally about the win and was presented with a cheque for $500,000.

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“Aviator is a thrilling game loved by more than ten million players a month across the world,” the Chief Commercial Officer for Spribe, Giorgi Tsutskiridze, said. “Not only does it provide engaging, fast-paced action on mobile and desktop but, as seen by Fuseini, it gives a superb opportunity to players to build their wealth and fortune just by playing the best crash game in the world.

“Aviator is multi-player and social and Fuseini can now enjoy his time at the top of the Aviator Battle Royale Leaderboard where other players can put their mettle to the test to see if they can land an even bigger multiplayer.

“It’s also great to see betPawa give Fuseini the royal treatment following his big win. This is a great branding opportunity for the operator and also helps to make even more players aware of the Aviator and why it’s the number-one crash game on the planet.”

“I cannot believe what is happening to me because I never imagined ever being on an aeroplane,” Fuseini said. “Today, I have been flown on a very luxurious plane fit for a millionaire.”

“We are so happy for Fuseini and his incredible win on Aviator,” the Chief Commercial Officer for betPawa, Ntoudi Mouyelo, said. “What better way to celebrate than putting Fuseini in a real plane and flying him to watch his favourite sport, football. With his winnings in hand, he can now travel in style wherever he goes.

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“Aviator really is one of the most popular games in our lobby and we look forward to sharing more big win stories as they land.”

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7777 gaming expands its reach in Nigeria with integration on betBonanza

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7777 gaming expands its reach in Nigeria with the integration on betBonanza, one of Nigeria’s leading sports betting and gaming websites. This strategic collaboration marks a significant milestone for both companies and promises an enhanced gaming experience for Nigerian players.

7777 gaming, with its commitment to providing innovative and engaging gaming content, will now make its entire portfolio of over 100 thrilling titles available to the rapidly growing community of betBonanza users. The inclusion of these exciting games aims to diversify the entertainment options on the platform and cater to the evolving preferences of the Nigerian gaming market.

Elena Shaterova, CCO at 7777 gaming expressed her enthusiasm about the latest company’s collaboration: “The integration with betBonanza represents a key strategic move for 7777 gaming, allowing us to further extend our global presence and reach new audiences. The Nigerian market, known for its enthusiastic gaming community, presents a tremendous opportunity for the company to showcase our top-tier online casino games.

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Edward Oluigbo, the Commercial Operations and Games of Chance Manager, at betBonanza commented: “We are excited to offer 7777 gaming’s online casino content to all of our players in Nigeria. This partnership signifies a shared commitment to providing a safe, entertaining, and rewarding gaming environment for all our players.”

Both companies are dedicated to responsible gaming and will ensure that all games are delivered in compliance with the relevant regulatory standards. BetBonanza is licensed by the National Lotteries Regulatory Commission (NLRC), Lagos State Lotteries Board (LSLB), and several states in Nigeria and is part of Betsson Group.

The integration of 7777 gaming’s portfolio onto betBonanza’s platform is already live, and players can experience the excitement by visiting their website.

 

About 7777 gaming:

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7777 gaming is an innovative and data-driven B2B iGaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the iGaming industry.

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