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Heinz creates new Fortnite island

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Soil plays an essential part in the food system. It is estimated that 95% of the food we eat is directly or indirectly produced in soils. But according to environmental experts, our soils are at risk and could be gone in as little as a generation if we don’t act. In this struggle for soil health, Heinz is calling out an S.O.S., asking Fortnite players to help change the course and ensure it’s not game over for its tasty tomatoes and food, grown from healthy soils.

The makers of the world’s favourite ketchup have created a one-of-a-kind island, inspired by its tomato farms around the globe. For the first time, players will be tasked to out-run “The Storm” – 33% faster than in Fortnite Battle Royale and Zero Build.

The shrinking safe zone has been developed to shine a light on the rapid rate at which soil health is declining. But there is good news, playing in the virtual world will have a positive impact on the real world, with Heinz helping to protect an extra 13.5M metre square of soil (equating to more than 1600 football pitches).

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Players will be able to experience Heinz’s tomato growing journey in the game, starting in greenhouses that house infant tomato plants, which are then transplanted into fields where they grow into mature tomato plants.

The island demonstrates just some of the sustainable and regenerative practices that Heinz supports in the real world, in order to grow great quality tomatoes used to make the best-tasting ketchup fans know and love.

Practices designed to improve soil health include cover cropping, crop rotation and maintaining soil cover.

In 2020, the brand made a commitment to further enhance its sustainable agricultural practices to protect good food for future generations to enjoy.

Cristina Kenz, Chief Growth & Sustainability Officer for Heinz, said: “When it comes to Heinz, it all starts with our delicious tomatoes. That’s why we’ve committed to have 100% sustainably grown tomatoes for ketchup globally by 2025. Through this commitment, we are building better soils that will not only feed our unique tomatoes but has the potential to help store carbon, an important pillar in our roadmap to aim to achieve net zero carbon emissions by 2050.

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“We can all play a part, quite literally, to protect our soil and the delicious food that grows from it. It’s a battle worth fighting for.”

Players will be able to access Heinz’s S.O.S. Tomatoes Island from March 16, by entering code ‘1877-1435-6432’ on the island code page found on Fortnite’s “Discover” screen. This is an independently created Fortnite Creative experience and is not sponsored, endorsed or administered by Epic Games.

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Gaming

PopOk Gaming’s new Crash Game release Crash Extreme

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Introducing PopOk Gaming’s new crash game ‘Crash Extreme’ – An Epic Adventure Beyond the Skies!

While playing PopOk Gaming’s latest release “Crash Extreme” the players will embark on an exhilarating journey where their fearless moto rider will defy gravity, soaring off cliffs, reaching unprecedented heights, and even venturing into space!

As the multiplier climbs, the excitement intensifies, offering a breathtaking ride to astronomical heights.

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Let the players prepare for an extreme adventure where crashing takes  beyond the skies in ‘Crash Extreme’!

Here’s how it works:

-Place the bet

-Watch the multiplier increase from 1x upwards

-Cash out anytime to multiply the winnings

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With the chance to win up to x10,000, ‘Crash Extreme’ promises non-stop excitement and adrenaline-pumping action.

Available in various categories including Casino Games, Skill Games, Fast Games, and more, ‘Crash Extreme’ is set to redefine the gaming landscape. Get ready for the ultimate adventure that takes you beyond the skies!

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ASA Premium Mods

Snail Games Enhances Current Game Titles with Exciting New Developments

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Snail Inc., a leading global independent developer and publisher of interactive digital entertainment, announced significant strides with the launch of West Hunt on Nintendo Switch and the introduction of ASA Premium Mods for ARK Survival Ascended. These initiatives underscore Snail Games’ unwavering commitment to continuously improving and enhancing its current portfolio of game titles.

West Hunt on Nintendo Switch

Snail Games’ independent game branch, Wandering Wizard, in collaboration with developing studio New Gen, recently launched West Hunt on Nintendo Switch. This highly anticipated game transports players into the heart of the Wild West, enabling them to embark on manhunts wherever they go. The launch of West Hunt on Nintendo Switch marks a significant milestone in Snail Games’ journey, as it extends the game’s reach beyond Steam into the thriving console gaming community.

ASA Premium Mods

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Snail Games is also set to introduce ARK Survival Ascended’s Premium Mods program. This innovative initiative revolutionizes the modding landscape by providing unprecedented opportunities for monetization. With one of the most competitive revenue-sharing models in the industry, ARK Survival Ascended’s Premium Mods program ensures that modders are duly recognized and rewarded for their creativity and dedication. Moreover, ASA Premium Mods’ cross-platform compatibility across PC, Xbox, and PlayStation amplifies modders’ reach, enabling them to maximize their earnings and connect with a broader audience. ARK Survival Ascended’s mod program is committed to fostering an environment that encourages innovation, collaboration, and fair compensation for modders. The program aims to be a catalyst for positive change within the modding community, empowering creators to thrive in their craft. The premium mod program has launched on the PC platform with other platforms to follow in time.

“We remain committed to improving and elevating our current portfolio of games, ensuring that every player finds adventure and excitement in our diverse offerings. We embark on these exciting new ventures with our community and partners at the forefront of our strategy,” Jim Tsai, Chief Executive Officer of Snail Games, said.

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Gaming

The Gamemasters Summit: Stellar Speaker Lineup Announced With 30+ Mobile Games Thought Leaders

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The Gamemasters Summit, a pioneering digital conference powered by Kwalee and supported by media partner PocketGamer.biz and sponsors AppsFlyer and Embrace, has announced its full speaker lineup. The event will bring together developers, publishers, platforms, agencies, suppliers and talent in mobile games alongside students and graduates.

The one-day online event invites delegates to engage with panel discussions and keynote sessions led by some of the sector’s most influential figures. With both an Expert Track and Emerging Track, The Gamemasters Summit offers a range of sessions and networking opportunities for people at all stages of their career in mobile games, from entry level to C-Suite.

The Gamemasters Summit has a ‘no selling, no BS, opinions welcome’ mandate – so the content and discussion will be original, interesting and useful for all attendees.

A Lineup of Over 30 World Class Speakers and Insightful Panels

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The Gamemasters Summit is proud to present an impressive roster of speakers, including industry leaders and innovators who will share their knowledge, experiences and visions for the future of mobile gaming. Highlights include:

Javier Castro, Head of EMEA AppDev Gaming at Google and John Wright, VP of Mobile Publishing at Kwalee, who will join forces in the keynote panel to explore the latest trends and challenges facing the mobile games industry in 2024.
Michail Katkoff, Founder of Deconstructor of Fun, and Adam Smart, Director of Product Gaming at AppsFlyer, will also join the keynote to provide their expert analysis on game trends and market strategy, shedding light on the keys to success in the rapidly evolving mobile games market.
Gabriel Stürmer, CEO of Clap Clap Games, will share their journey as a games studio, crafting hit games in collaboration with Kwalee, highlighting the strategies that led to their widespread success.
Allison Bilas, COO at GameAnalytics, will contribute her profound analytics and big data knowledge to the “Play By Numbers: Navigating Data Science and AI in Mobile Gaming” panel. Her experience with major game studios and tech providers underscores the critical role of data in the success of mobile games.
Vera Karpova, Product Manager at dev-to-dev, Chris Lefebvre, Chief Strategy Officer at ByteBrew and Eberhard Dürrschmid, CEO of Golden Whale Productions GmbH will also join the “Play By Numbers” panel, adding their insights on product analytics and the integration of enterprise-level analytics to support mobile game development.
Nikita Lord, Graduate Partnership Manager at Grads in Games – Aardvark Swift, will speak in the “Forging Your Career in Gaming” session. Nikita’s experience in bridging gaps between industry and academia is crucial for aspiring industry professionals and game developers looking to enter the games industry successfully.
Ben Hopkins, Creative Director at VCCP, and Justin Nield, Creative Solutions Lead at Kayzen, will explore the “Crafting Impact: Mastering the Ad Creative Lifecycle” session. Their combined expertise provides a comprehensive view of developing and optimising creative strategies for impactful advertising in the games industry and this panel will be chaired by Gavin McNicholl, Creative Director at Kwalee.
Harry Lang, VP of Marketing at Kwalee, brings over two decades of expertise to the Gamemasters Summit. Harry will kick off the event with an introduction to The Summit and its agenda, setting the stage for a day of insightful discussion and networking. Furthermore, his session “Beyond the Code: The A to Z of Marketing a Hit Mobile Game” promises to unravel the complexities of marketing in the mobile games industry.
William Cox, Head of Mobile Publishing at Kwalee, will moderate “Game Publishing Unveiled: Strategies for Emerging Developers.” This panel aims to shed light on the intricacies of game publishing, offering emerging developers insights into how they can make their games stand out. Will’s extensive experience in game publishing at Kwalee, Sega and Ubisoft will guide the conversation, providing actionable advice for attendees.
Simon Platt, VP of Kwalee’s Leamington Studio, has been at the forefront of designing and producing hit mobile games, leading Kwalee’s in-house mobile games to over 1 billion downloads. Simon will chair the “Crafting Hits: The Blueprint Unveiled” session, designed for emerging game developers. This discussion will dive into the creative and strategic processes behind successful game development, from ideation to execution.
Eric Futoran, CEO of Embrace and previously a co-founder of Scopely, will discuss how an obsession with delivering flawless player experiences is crucial to any game’s success, and why he is dedicated to helping teams resolve complex app issues quickly.

These speakers, among many others, will provide a comprehensive exploration of the tools, tactics, and innovations shaping the future of mobile game development and publishing. The Gamemasters Summit is an unparalleled opportunity to gain insights from the leading minds in the industry, offering strategic learning, career development, and exclusive networking opportunities.

Engaging Sessions Designed for Every Level of Expertise

The Gamemasters Summit features two distinct tracks catering to both seasoned professionals and newcomers to the industry so there’s something for everyone:

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The Expert Track offers advanced insights into topics such as data science, AI in mobile gaming, and monetisation strategies. Sessions include “Play By Numbers: Navigating Data Science and AI in Mobile Gaming,” where panellists like Allison Bilas, COO of GameAnalytics, and Chris Lefebvre, Chief Strategy Officer at ByteBrew, will discuss the integration of data analytics and artificial intelligence in game development and marketing.
The Emerging Track focuses on foundational knowledge and career development, with sessions such as “Crafting Hits: The Blueprint Unveiled” by Simon Platt, Head of Studio (Hybrid) at Kwalee. Attendees will gain insights into the creative process behind developing successful mobile games, from concept ideation to execution.

Join the Leading Innovators In Mobile Gaming

The Gamemasters Summit is not only an event for learning and inspiration but also a prime networking opportunity for professionals looking to connect with peers and industry leaders. With discussions on the latest trends, innovations, and strategies, attendees will be better equipped to navigate the future of mobile gaming.

Join the Gamemasters Summit to connect with these and other industry leaders, gain valuable insights, and explore the latest trends and strategies in the mobile games industry – all this and more at zero cost!

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