América de Cali
Betplay Extends its Partnership with Dimayor
Betplay has extended its partnership with Colombian football’s governing body Dimayor for a further six years.
For the past three years, as a sponsor of Dimayor, the operator has held the naming rights to the body’s competitions, including the First Division (Betplay League), Second Division (Betplay Tournament), Colombia Cup (Betplay Cup), Super League, and Women’s League.
The extension sees the brand hold the second longest-lasting partnership with the governing body, which it has sponsored since 2020, only just behind cigarette company Mustang (from 1990 to 2009).
No official statement has been released, but according to the Colombian press, Betplay will pay 261bn Colombian pesos (43.5bn per year) to remain a sponsor of Dimayor. Additionally, the company would pay an advance of 15bn pesos for the renewal.
The bookmaker also sponsors further teams in the country, such as América de Cali and Independiente Santa Fe, among others, seeking greater brand visibility in one of South America’s most prominent betting markets.
-
Latest News4 weeks ago
Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era
-
Latest News3 weeks ago
Meet 22Bet Partners at iGB Live London: Tennis, Talks & Wimbledon Dreams
-
Latest News7 days ago
Current Games Activates the Nitro on Neon-Soaked Arcade Combat Racer: Cyber Clutch: Hot Import Nights
-
Latest News7 days ago
Soft2Bet’s brand Don.ro Becomes Main Sponsor of CFR Cluj in Multi-Year Agreement
-
Latest News3 weeks ago
IGT Lottery Becomes Brightstar Lottery
-
Latest News3 weeks ago
Gen.G Opens “GGX”, the Next-Gen Cultural Gaming Space
-
Latest News7 days ago
NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia
-
Latest News3 weeks ago
Precision, Power, Play: Visit PlayAmo Partners at Booth L20 During iGB Live 2025