The Dutch Gaming Authority (KSA) has imposed a fine of 400 thousand euros on Hillside New Media Malta Plc, a Bet365 company.
In an investigation following a broadcast of the TV programme Kassa, the KSA found that Hillside had directed advertisements and bonuses to young adults (18-24 year olds) registered with Hillside in the period from October 26, 2021 to February 1, 2022. That is prohibited. This is the third fine for a permit holder for advertising aimed at young people.
“Vulnerable groups, such as young adults, must be given extra protection. The brains of young people are still developing. As a result, they are extra vulnerable to developing gambling addiction. Gaming providers must fully respect the rules intended to protect vulnerable groups. That did not happen here and therefore this fine,” the KSA said.