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Century Entertainment Signs New Five-year Deal to Operate Eight Gaming Tables at Cambodian Casino

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Century Entertainment International Holdings has signed a new five-year agreement to operate eight gaming tables in Dara Sakor, Koh Kong. It shifted its gaming north from Sihanoukville during the pandemic through a deal with Lion King Entertainment.

Century Entertainment will place the new gaming tables in the mass market area of the casino. The company will take 100% of the house winnings and will be responsible for 100% of the losses. It will cover staff costs and taxes associated with the tables.

The company will be responsible for verifying player identities, keeping records on players and junkets, recording bets, monitoring revenue and reporting suspicious irregularities. The new gaming tables will only accept cash. Chinese customers are expected to be the main patrons.

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The new agreement is worth $7.39m and is offset by Century’s CEO’s holding in Lion King, which amounts to the same value. The casino opened in November 2021 but its launch was affected by Covid-19 countermeasures.

As of September 30, 2022, an appraisal of the tables’ value totalled $8.11m, indicating that the new agreement represents a discount of approximately 8.8% to the preliminary valuation.

The casino covers 10,500 square meters in size, with the gaming areas making up 7000 square meters. It has 20 mass gaming tables offering baccarat (including the new tables) poker, blackjack, and sic bo, as well as 50 electronic gaming machines, 25 VIP tables and a Chinese restaurant. Century Entertainment is leasing the casino and gaming licence until April 2036 and intends to work with the leaser to renew the gaming licence promptly on an annual basis.

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Hero Esports Announces Venues for ACL Grand Finals 2025

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Hero Esports, an industry leader and the largest esports company in Asia, has announced its championship venues for the Asian Champions League (ACL) Grand Finals 2025 taking place May 16-18 in Shanghai. The landmark event will transform three of the city’s most iconic venues into battlegrounds for nine premier esports titles, cementing Shanghai’s status as the global esports capital.

The tournament is expected to attract 80,000+ live attendees across three venues, with global broadcasts reaching millions via Twitch, YouTube and TikTok. Participating teams will be competing for a total prize pool of $2 million. Selected ACL winners will earn direct entry to the Esports World Cup in Riyadh, Saudi Arabia—the largest esports event in history due to take place from July to August.

“Shanghai’s selection as our host city reflects its unmatched esports infrastructure and passionate community. By combining elite competition with DreamHack’s festival energy, we’re creating a new blueprint for global esports events,” said Jonny Wang, CEO of ACL.

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“This is Hero Esports’ most ambitious project to date. The ACL bridges Asian talents with the world stage while delivering unforgettable fan experiences through cutting-edge production,” said Danny Tang, Co-Founder & CEO of Hero Esports.

The post Hero Esports Announces Venues for ACL Grand Finals 2025 appeared first on European Gaming Industry News.

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LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND

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LiveScore, home to the world’s leading app for sports scores, announces it is expanding its brand activation and presence in Thailand. This development marks a significant milestone in its ongoing commitment to localising its services and engaging with football fans across Asia.

This strategic move highlights LiveScore’s commitment to expanding its presence in the region, beginning with Thailand and Indonesia. LiveScore has experienced substantial growth in Asia Pacific, with Thailand and Indonesia specifically representing a significant portion of LiveScore’s 7.6m users in Asia in 2024.

In line with this expansion, LiveScore has partnered with local agency, Holarchy, to enhance brand awareness and activation in the region. This step is crucial to the overall strategy aimed at engaging fans and brand partners throughout Asia. With the World Cup nearing, this expansion allows LiveScore to connect with dedicated football fans as it seeks to establish itself as the leading platform for football fans, and paves the way for exciting collaborations with regional brands.

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This expansion showcases LiveScore’s ongoing commitment to Fuelling Fans’ Passion for Sport, providing localised content, live scores, and news that resonates with fans on a personal level.

To further cement its commitment to local audiences, LiveScore has launched its official Thai social media account, @livescore.th. LiveScore’s Thai-specific account will feature localised content from the global LiveScore account, complimented with content specifically crafted for Thai fans, making it easier than ever for fans to stay engaged with their favourite sports.

Beyond social, fans can look forward to a series of LiveScore events such as watch parties, with all activations designed to bring more fans closer to the games they love.

Dominic Vye, Marketing Director, LiveScore, said: “Sports, especially football, hold immense popularity across Asia. We’ve chosen Thailand as the first country for our Asia expansion because of the undeniable passion of Thai fans. From their vibrant love for food to their pride in national teams and unwavering enthusiasm for the Premier League, Thai fans stand out. With LiveScore already enjoying a strong following and a loyal user base, this expansion marks an incredibly exciting step forward for both us and the fans.”

“LiveScore has always been driven by our mission to Fuel Fans’ Passion for Sport, and the incredible passion of Asian football fans only motivates our commitment to building a personal connection with fans in every market. We’re witnessing a phenomenal growth as fans from all over the world engage with us more than ever, especially as excitement builds towards the World Cup in 2026, and we’re proud to provide them with real-time updates and content that is tailored to their interests and needs.

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“This is just the beginning, and we’re looking forward to working with more like-minded brands committed to building meaningful connections with football fans across Asia.”

The post LEADING SCORES APP LIVESCORE EYES ASIA GROWTH WITH EXPANDED BRAND PRESENCE IN THAILAND appeared first on European Gaming Industry News.

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CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO

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Casino Filipino (CF) is revving up the excitement for its patrons with the launch of its Luxury Car Raffle Promo (LCRP) wherein ten brand-new luxury cars will be raffled off across 18 Casino Filipino branches and satellites nationwide.

Qualified players can earn raffle tickets every month starting April 1, 2025 up to June 20, 2026 based on their gaming activity specifically their Total Bets (TB) in table games or Turnover (TO) in slot machines and electronic table games (ETG). The grand draw will be held on June 30, 2026.

Raffle eligibility is based solely on gaming activity of each player within each calendar month. TB or TO from previous months do not carry over.

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To participate, a player must be a bona fide holder of a Casino Filipino Membership Card and must not be disqualified under any applicable laws, regulations, or issuances governing casino play.

Each month, table games players will earn one raffle ticket for every Php1 million in TBs. Regular slot machine players will earn one ticket for every Php500,000 in TO, while ETG players will receive a ticket for every Php1 million in TO.

The monthly earning period gives players 15 exciting chances to qualify for the big draw. Raffle tickets will be generated and released on a monthly basis starting April 2025 until June 2026, keeping the momentum high throughout the promo duration.

With a spectacular lineup of 10 luxury cars waiting to be claimed, the LCRP promises to be one of CF’s most exciting and rewarding promos yet.

Whether you’re spinning the slots or going all-in at the tables, every play brings you one step closer to your dream ride.

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The post CASINO FILIPINO LAUNCHES LUXURY CAR RAFFLE PROMO appeared first on European Gaming Industry News.

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