UK Tote offering direct access to US pools

Tote customers are now able to bet on daily North American thoroughbred racing across all digital platforms including, tote.co.uk, Mobile Web, Android, iOS apps and via text betting. Made available for the first-time last week, Tote customers enjoyed direct access to Saturday’s Pegasus World Cup pools, which saw a total of $43M wagered across the card.

The Tote commingle directly into the primary US pools, following the racing rules of each host track. As part of a phased approach, customers will have access to win, place, exacta and trifecta pools initially, with betting offered on the North American racing schedule broadcast on Sky Sports Racing. This ensures that streaming will be available for all customers to enjoy live and free on the Tote app and website.

In partnership with 1/ST Content, the leading distributor of premium North American content across their network of 60 racecourses, Tote customers can expect an enhanced experience from improved feeds alongside associated data and content, including silks and ratings. Enriched racecard content will also be available on the website and Apps as part of the North American racing package, with new tips featuring the Danger, Alternative and Dark Horse.

1/ST Content is the innovative operating group for 1/ST’s media and content companies. 1/ST is the biggest racing company in North America, with a mission statement dedicated to redefining and supporting Thoroughbred horse racing and the ecosystem that drives it.

Alex Frost, Chief Executive of the UK Tote Group, said: “With pool betting being the main source of liquidity for US horse racing, this is a timely and important development for our customers, and the first time regular North American racing will be offered as a Tote product in the UK and Ireland on a daily basis.

“We remain committed to ensuring the reach of racing product continues to expand for our customers, and this is a further step to ensure UK and Irish Tote customers can bet into the biggest pools across the world.”

Simon Fraser, Senior Vice President International at 1/ST Content, added: “It’s another exciting partnership with a brand synonymous with racing. We’re looking forward to seeing how Tote customers receive the offering across a different time zone with an improved customer experience.”