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Revolutionising Online Betting: How MeridianBet’s ‘Empty Bet’ Changes the Game

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  • An opportunity to bet on any conceivable and measurable human interaction event, Empty Bet is unique to MeridianBet and not available to consumers elsewhere
  • From sports to politics, to showbusiness and special events, you can place a bet on any opportunity, and MeridianBet will give you the odds
  • Empty Bet creates the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets
  • This is a long-standing product of MeridianBet’s: content remains a crucial driver of growth and success within the iGaming industry, and MeridianBet have been pioneers in product development, creating and offering consumers novel products years before they become industry common offerings
  • While a traditional bet builder allows customers to combine several selections from different markets within a game into one custom bet, the Empty Bet service allows customers to submit their own unique wager ideas

LAS VEGAS, Feb. 02, 2023 (GLOBE NEWSWIRE) — Sport and Gaming are a powerful combination for consumers, closely intertwined in their minds and with content in the sports betting and iGaming industries more important than ever. MeridianBet Group has been implementing a content-led strategy for two decades, long before it became mainstream.

In order to carve out its own niche and expand its prominent position in the sports betting market in the territories in which it operates, the MeridianBet Group has been building its brand identity through, among other services, Empty Bet.

Empty Bet is a unique offering and differs from a typical and more common place bet builder offer from a bookmaker. While a traditional bet builder allows customers to combine several selections from different events or markets within a game into one custom bet, the Empty Bet service takes it a step further by allowing customers to submit their own unique wager ideas. Whatever its nature might be, provided it fulfills legal, ethical and industry good practice standards, the over 3.2 million players acquired by MeridianBet worldwide (via both retail and online channels) can formulate the bet and wager on it either online (desktop and mobile) or by virtue of its global retail network of 735 shops throughout the Europe, the Americas, and Africa.

This allows for a greater and a very unique level of customisation and the ability for customers to tap into their own expertise and creativity to create custom wagers that are not available on traditional betting markets. This feature is not limited to sports betting and can be applied to any measurable event, as long as it is legal and ethical. This is the feature setting MeridianBet apart from other, both traditional and digital, betting platforms and provides a unique and engaging experience to sports bettors.

MeridianBet is committed to providing a unique and engaging experience for its customers, and to continuously innovate in order to stay ahead of the competition. This is a part of Group’s approach to constantly broadening the product and content portfolio, driven by a passion for invention and delivering both the betting services customers ask for, and those the customers didn’t know they wanted but make their entertainment experience meaningfully better.

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With the iGaming industry is forecast to experience significant growth in the coming years, it is more important than ever for companies to offer a diverse range of content options to attract and retain customers. As announced on 12 January 2023, MeridianBet has entered into a conditional definitive acquisition agreement with Nasdaq traded Golden Matrix Group. On completion, with Golden Matrix’s extensive portfolio of games and white-labeled solution, and MeridianBet’s unique Empty Bet feature, the combined group will be in a strong position to capitalise on the forecasted growth in the iGaming industry.

About MeridianBet Group

Founded in 2001, the MeridianBet Group is a well-established online sports betting and gaming group, licensed and currently operating in more than 15 jurisdictions across Europe, Africa and South America. The MeridianBet Group’s successful business model utilizes proprietary technology and scalable systems, thus allowing it to operate in multiple countries and currencies and with an omni-channel approach to markets, including retail, desktop online and mobile.

MeridianBet has entered into a conditional definitive acquisition agreement with Nasdaq traded Golden Matrix Group (GMGI) pursuant to which GMGI has agreed to acquire MeridianBet Group and its related companies in a cash and stock transaction valued at approximately $300 million. The acquisition is expected to close in the first half of 2023, subject to customary conditions to closing, including GMGI raising required funding, completion of due diligence, GMGI shareholder approval, and regulatory approvals. 

Both companies plan to continue operating under their respective brands.

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For more information, visit https://ir.meridianbet.com.

Further information on MeridianBet Group can be found at www.ir.meridianbet.com

Twitter – https://twitter.com/meridianbet_ofc  

Contact: [email protected]

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/1522a6f9-d75c-4866-b4d2-a61870d99af6

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Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries

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Gaming Corps – a publicly-listed game development company based in Sweden – is to bring its premium games suite to more players across Africa after agreeing a partnership with betPawa.

More than 10 million Africans trust and use betPawa as their betting brand of choice, with the operator currently active in 12 countries across the continent. betPawa is on a mission to make betting friendly by providing 24-hour customer support, a user-friendly platform, the lowest minimum stakes and guaranteed and instant payments.

Players at betPawa will be able to enjoy Gaming Corps’ full portfolio of Crash, Mine, Table and Slot titles, as well as a certified Plinko. This will include recent smash hits such as RAMPAGE, Piggy Smash and Raging Zeus Mines, along with Gaming Corps’ renowned games series such as Jet Lucky and Coin Miner.

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Gaming Corps is now able to offer more value to players following the launch of its Smash4Cash™ mechanic, which is designed to make the game experience even more unique and bring an even greater chance for players to make the most of bonus rounds.

Mats Lundin, Gaming Corps’ Director of Sales, said: “We are delighted to partner with betPawa; an operator that has established a reputation as a successful and trusted betting brand across Africa.

“This is a fantastic opportunity for us to bring our thrilling games to many more players across the continent, and I look forward to offering even more magnificent games to betPawa’s players as we continue to strengthen our portfolio. Our Smash4Cash™ mechanic is already helping us produce games full of even more excitement, and I’m sure that trend will continue.”

Spencer Okach betPawa said: “This partnership with Gaming Corps will allow us to further strengthen our casino offering, and we are very excited to give our players the chance to make the most of Gaming Corps’ first-class games suite.

“We are always looking for ways to make the gaming experience with betPawa even more memorable, and I’m sure Gaming Corps’ ever-expanding list of games will help us do that.”

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The post Gaming Corps games suite to roll out with betPawa, which operates in 12 African countries appeared first on European Gaming Industry News.

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UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships

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Pedro Romero, chief of partnerships at safer gambling software provider BetBlocker.org has highlighted the sense of insecurity among Research, Education and Treatment organisations arising from the publication of the UK Government’s White Paper on gambling reform.

Speaking following February’s edition of ICE where BetBlocker and US-based International Centre for Responsible Gambling (ICRG), shared a £41,000 pool which was provided by leading brands Light and Wonder, Flutter, Betsson Group, IGT, Novomatic, Neccton and Playtech Pedro Romero noted: “The main talking points at ICE 2024, particularly in relation to safer gambling, revolved around the publication of the White Paper which has caused so much anxiety.

“It’s concerning that many in the third sector feel alienated from critical conversations about the future of safer gambling and harm minimisation.

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“The potential implications of this disconnect are significant, not just for the individuals and communities we serve, but for the UK’s reputation in the field.

“We must find a way to bridge this gap and work together to address the challenges ahead. Otherwise, I fear the UK risks losing its leadership position in advancing safer gambling practices.”

Regarding the £20,500 donation which was presented at ICE he added: “We have earmarked these funds with a dual purpose in mind. Primarily, it will assist with our running costs, which as a small charity is crucial for the sustainability of our operations.

“Additionally, we are excited about a very special project that we’re planning for ICE 2025 in Barcelona. Without giving too much away, it’s a development that aims to pay tribute to both Clarion and the city of Barcelona. We believe it will make a significant impact and we look forward to unveiling it.”

Romero spoke positively about the relocation to Barcelona stating: “ICE 2024 served as a fantastic farewell to London, marking the end of an era and the beginning of a new chapter in Barcelona.

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“While there’s a certain sadness in leaving a city that has been such a great host, the move to Barcelona is an exciting development. It represents a fresh opportunity for ICE to be the global gaming hub in a vibrant, dynamic city. We are very much looking forward to what the future holds in this new location.”

 

The post UK risks losing safer gambling leadership position – warns BetBlocker.org chief of partnerships appeared first on European Gaming Industry News.

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The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly

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The MeridianBet Group, Southeast Europe’s leading Business-to-Consumer (B2C) sports betting and gaming group, operating in multiple markets across Europe, Africa and Latin America, announced that the shareholders of Golden Matrix Group (GMG), a developer, licensor and global operator of online gaming and eCommerce platforms, systems and gaming content, have voted to approve the acquisition of MeridianBet.

Commenting on the merger Zoran Milosevic, Chief Executive Officer of MeridianBet Group, said: “Today marks a major milestone for MeridianBet and I am thrilled that the shareholders of Golden Matrix have overwhelmingly voted in favor of the acquisition of MeridianBet. By joining forces, we are not only expanding our reach but enhancing our ability to provide customers with a diverse and comprehensive offering whilst creating a leading global betting group. I look forward to announcing the completion of the deal in due course.”

The post The MeridianBet – Golden Matrix Transaction Secures Approval at GMGI Shareholder Assembly appeared first on European Gaming Industry News.

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