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Fantasy Sports

Sorare Partners with Premier League to Launch Digital Player Cards for Fantasy Football Game

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Sorare, the global sports entertainment company, has signed a four-year licensing partnership with the Premier League.

The agreement will allow Sorare to release digital cards of players from all 20 Premier League clubs as part of its free-to-play online fantasy football game and will provide fans with another way to connect with their favourite clubs and players.

Just like a team manager, Premier League fans can now buy, sell, collect, and build teams with officially licensed digital player cards, and compete with their teams in Sorare’s free fantasy football game for rewards. To mark the new partnership, Sorare has also launched exciting new gameplay features including league-specific competitions, draft-based gameplay, and capped-mode competitions.

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The Premier League is the world’s most watched football competition with a long history of entertaining sports audiences within the UK and internationally. Premier League games are broadcast to 880 million households in 188 countries, with 90 broadcasters and more than 400 channels showing games. The Premier League and its clubs count almost a billion followers on social media.

With more than three million users worldwide, Sorare is one of the world’s most popular online sports games and offers the Premier League another way to engage with its supporters.

Sorare has experienced incredible demand and hypergrowth since its launch in 2018, partnering with over 300 sports organisations to launch cards of their players, including Spain’s LaLiga, Germany’s Bundesliga, and Italy’s Serie A. In 2022, it also expanded into two new sports – baseball and basketball – by partnering with the NBA and MLB and this latest partnership is a major milestone for the company. Sorare also has athletes Serena Williams, Lionel Messi, Zinedine Zidane, Rio Ferdinand, Antoine Griezmann, Gerard Piqué, Blake Griffin, and Rudy Gobert among its investors, ambassadors, and advisors.

Richard Masters, Chief Executive of the Premier League, said: “The way that supporters follow their favourite teams and players is evolving and the Premier League is always looking for ways to engage with fans. Sorare’s digital cards and innovative online game represent a new way for them to feel closer to the Premier League whether they are watching in the stadium or from around the world. We believe that Sorare are the ideal partner for the Premier League and we look forward to working closely together.”

Nicolas Julia, CEO and co-founder of Sorare, said: “The Premier League is a truly global competition and has been the home to so many iconic moments and players over the last 30 years. As football fans ourselves, this partnership is something we’ve dreamt of since we founded the business. It’s a major milestone for us as we pursue our goal to build a compelling global sports community for fans and we’re extremely proud to have now partnered with three of the biggest sports leagues in the world: the Premier League, NBA and MLB. We’re incredibly excited and can’t wait to see fans play with Premier League cards in our tournaments.”

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Bob Lung

Canton Welcomes the Return of the Country’s Largest Fantasy Football Expo to Hall of Fame Village in August

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Hall of Fame Village announced that the largest Fantasy Football Expo in the country will be making a comeback, and looks to bring thousands to Canton. Fantasy Football Expo 2024 will be hosted on the Hall of Fame Village campus at the Center for Performance from August 9 to 11, 2024. This event, in its 5th year, takes place for a second time at the Village and brings together passionate fantasy football fans and top experts from around the country for 3 days of ultimate fantasy football fun.

Fantasy Football Expo 2024 has 3 days of experiences planned, uniting enthusiastic fans and leading experts nationwide. The weekend includes a blend of fantasy drafts, networking opportunities, and expert insights, bringing together seasoned veterans and newcomers to experience all things “fantasy football” under one roof.

“Hosting the Fantasy Football Expo 2024 fits perfectly within our Company’s model of bringing sports and entertainment together, especially with fantasy and the virtual experience being such integral parts of how fans engage with sports. We are thrilled to leverage our world-class venue to enhance and elevate this extraordinary event, considering the popularity of fantasy football and our mission to inspire and entertain guests,” Michael Crawford, President & CEO at Hall of Fame Village, said.

Bob Lung, Director of the Expo, said: “I’m incredibly thankful to work with Hall of Fame Village to bring the Expo back for another fantastic year. Hall of Fame Village offers an unparalleled backdrop for the event, providing the perfect setting for fantasy football enthusiasts to come together and celebrate their passion.”

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Key highlights of the event include the introduction of Sports Betting Saturday, Presented by Underdog Fantasy, offering a unique opportunity to learn strategies and techniques to help enhance your experience in the sports betting world. Expert panels and workshops will be a focal point, delivering valuable insights and strategies from esteemed names in the sports betting and fantasy football industry. Sports Betting Saturday is committed to promoting responsible gaming practices and recognizing the importance of maintaining a safe and enjoyable environment for all participants. With dedicated sessions led by experts and sports gaming representatives, attendees will gain comprehensive insights into responsible gaming measures, including strategies for setting limits, recognizing problem gambling behaviors, and accessing support resources.

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Asia

Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka

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Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.

Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.

With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.

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“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.

What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.

Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.

But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.

“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.

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As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.

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Adam Warrington

Underdog Invests in Critical Responsible Gaming Cross-Platform Technology

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Underdog, the fastest-growing fantasy sports company ever, announced an investment in idPair by GuardDog, Underdog’s responsible gaming innovation fund. idPair’s proprietary technology creates a centralized view of an individual’s play and gambling activity across all applications and operators in a jurisdiction for regulators, providing for universal responsible gaming limits. In addition to an investment from the fund, idPair will have access to top advisors, mentors, and investors and will be prioritized for integration into Underdog’s product offerings.

“Most users play with more than one operator for their gaming activity. The opportunity we see with idPair is the ability to connect people and their play, and use those insights to inform enhanced responsible gaming initiatives. Operators can only focus on their individual platforms. We believe that the ability to partner with regulators using idPair’s technology will create opportunities for partnerships that advance safer play,” Adam Warrington, VP of responsible gaming at Underdog, said.

idPair is active in multiple jurisdictions, bridging information gaps by collaborating with legislators, regulators, and operators to detect and mitigate harm from high-risk gambling across platforms. Recognizing the crucial role of research to move the industry toward sustainability, idPair has also partnered with several major universities to facilitate the study of anonymized transactional data by experts in the field.

“We are thrilled about GuardDog’s investment and partnership with us. By leveraging their vast network and data, we can accelerate our mission to drive collaborative information sharing among operators and regulators, ultimately fostering a safer and more sustainable environment for all. Together, we look forward to making significant leaps in consumer protection and industry innovation,” Jonathan Aiwazian, CEO of idPair, said.

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