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Paris Saint-Germain and online betting company CBET have signed a one-season regional partnership across Latin America.

As part of this agreement, CBET will be able to associate its brand with the Parisian club whose popularity in the Americas continues to grow exponentially.

CBET will also benefit from the Digital Overlay system installed at the Parc des Princes, which will allow the brand to be visible to Latin American viewers during Paris Saint-Germain’s home games.

“We are delighted to welcome CBET as a regional partner of Paris Saint-Germain. CBET is an ambitious player in online betting, one of the most trusted companies in the world in this sector. Together, we will provide the club’s millions of fans in Latin America with innovative and exclusive content,” said Marc Armstrong, Director of Partnerships at Paris Saint-Germain.

“We are very proud to partner with such a popular club as Paris Saint-Germain,” said Riddler Buler, Co-founder – Chief Executive Officer CBET – LATAM.

“This year, we are dreaming big with a new design and new ambitions with Paris,” Riddler Buler added.