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“Cheer for those who cheer for us”: FAVBET calls on Ukrainian football fans to support Ukraine’s allies at the 2022 World Cup

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November 20 marked the kickoff of the 2022 FIFA World Cup in Qatar. An event long anticipated by football fans and quite unique in several respects. This year, for the first time ever, the World Cup takes place in the Middle East, in winter, and… against the backdrop of the largest military confrontation in Europe since World War II.

While the stands of Qatari stadiums explode with applause, Ukrainian fans hear explosions in the streets of their cities, and the Ukrainian army bravely resists unprovoked Russian aggression on the several thousand kilometers of frontlines.

However, even in such circumstances, FAVBET and Kyiv-based creative agency Taktika found a way to engage Ukrainian fans and remind the world that football is not only about fighting, but also about unity and support that goes beyond the borders.

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“The world will not see our team on Qatar’s football pitches, but for almost a year it has been watching our fight on a pitch of a different kind – the battlefield. And not only watching, but tirelessly supporting. England, the Netherlands, Spain, Poland, the USA, France and many other countries have been supplying and training the Ukrainian military, providing shelter to our citizens and defending our interests on the diplomatic front. We decided that the World Cup is a great opportunity to say thank you to Ukraine’s allies for this unwavering support,” says FAVBET’s creative copywriter Mykola Bezkrovnyi.

The campaign is based on short videos shot on the streets of Ukraine’s capital city of Kyiv. The centerpiece of the story are the Ukrainian fans with vintage scarves, which, many years ago, they waved during the matches of Ukraine’s team against our current allies. “We once held these scarves because we fiercely wanted to defeat you. We hold them now because we sincerely want you to win. Just like you want us to win too,” says the voiceover of the campaign’s manifesto.

This campaign was Favbet’s idea, and our task was to find the best form and style for it. We realized that we once used to be opponents on the football pitch with almost all of our current allies. Now, the scarves from these matches are turning from symbols of our rivalry into those of unity. Many fans still have them at home as a memory. We decided to use thescarves as a powerful visual symbol and built a campaign around them,” says Roman Gurbanov, Taktika co-founder and creative director.

In addition to the manifesto, the campaign also includes videos dedicated to supporting particular Ukrainian allies like Poland and England. The videos were shot by Ukraine-based studio Digital Religion known for their advertising work for the world’s leading brands like Samsung, Visa, Pepsi, Uber, and others. Check out the videos on FAVBET’s YouTube:

Support those who support us

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FAVBET’s new campaign is not only a token of gratitude to the allies, but also a reminder that the war, unlike a football match, does not end with the referee’s whistle. While the World Cup will wrap up in a few weeks, Ukraine will continue its fight against the aggressor that seeks to destroy Ukrainian identity and its need for support will remain as high as ever. That is why FAVBET Foundation is now accepting international donations so that football fans from all over the world can also contribute to Ukraine’s victory. Make your donation on the Foundation’s official page

As an international company with Ukrainian roots, FAVBET has been supporting Ukraine since the first days of Russia’s full-scale invasion, implementing numerous humanitarian initiatives and providing the Ukrainian military with the necessary equipment. Today, 95% of FAVBET Foundation’s projects are focused on helping the country’s citizens and the army, i. e. evacuating residents of frontline cities, purchasing ambulances and vehicles for the needs of the Armed Forces, as well as supplying high-tech communications equipment and drones.

Credentials

FAVBET

Head of Brand – Alexander Tarasov

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Brand Manager – Anna Lytvynchuk

Marketing Project Manager – Yanina Baranetska

Creative Producer – Oleksii Marakhovskyi

Digital Content Producer – Iryna Kondratyeva

Creative Lead – Anatoly Simachynskyi

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Creative Copywriter – Mykola Bezkrovnyi

Digital Religion

Director – Gleb Feldman

Taktika

Creative Director – Roman Gurbanov

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Art Director – Illia Pochkun

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PIX’s Undefeated Popularity in Brazil: How PIX Became the Payment King

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A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights.

A glance at a recent study within the Brazilian landscape reveals PIX as the undisputed leader in payment methods, a trend that KTO highlights. Data from KTO’s platform over the past year shows PIX’s popularity and dominance, capturing a staggering 97.41% of all deposits. This clear preference for PIX among users is a reflection of the nation’s preference, underscoring its efficiency and widespread acceptance.

Despite PIX’s supremacy, the study from KTO acknowledged the importance of diversity in payment options. Digital wallets, including Pay4Fun, account for 2.31% of all transactions, with Boleto trailing at 0.22%, and Bank Transfers at a mere 0.03%. The presence of traditional banking options, such as Pay4Fun and Banco do Brasil, represent a small fraction.

Additional survey data indicates that security, speed, convenience, and transaction fees are important factors influencing users’ choice of payment methods. Notably, 64% of consumers would abandon a purchase if their preferred payment method were unavailable, emphasizing the necessity for gaming operators to support widely used options like bank cards and PIX.

An overwhelming preference for PIX is evident among players, with 81% favoring it over other methods. Bank cards follow at 46%, with Boleto, cryptocurrencies, and digital wallets capturing smaller segments of the market. This pattern highlights the significance of security, speed, and convenience in choosing payment methods, with PIX emerging as the most favored due to its simplicity and efficiency.

The survey results also reveal that 80% of users feel confident making online gaming transactions, with PIX leading in security ratings at 82%, followed by bank cards and bank slips. Digital wallets and cryptocurrencies are perceived as moderately secure, further solidifying PIX’s position as the safest and most user-friendly payment option.

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PIX stands out for its ease of use, with 93% of respondents finding it the most practical payment method. While bank cards also score highly for user-friendliness, Boleto and digital wallets elicit mixed reactions. Cryptocurrencies, though less intuitive, indicate a burgeoning trend in digital payments.

The data showcases PIX as the predominant payment method, with a commanding 97.41% share of all deposits on the KTO platform. While alternative payment methods like digital wallets, Boleto, and bank transfers have a presence, their relatively minor share reflects the compelling advantages of PIX. The necessity for operators to integrate and support preferred payment options is underscored by the potential loss of customers, with 64% willing to abandon transactions if their preferred method is unavailable.

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7777 gaming expands in MGA-regulated markets with Condor Gaming

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7777 gaming expands its reach in MGA-regulated markets with Condor Gaming. Due to this agreement, 7777 gaming online casino games are integrated into multiple MGA-regulated brands powered by Condor Gaming.

7777 gaming’s extensive portfolio of MGA-certified games will now be made available to a wider audience of players within the Malta Gaming Authority (MGA) jurisdiction, such as Tournaverse, Gambeta10, Pedalada10, 24Bettle, b-Bets, Big5Casino, Casino Sieger, Rembrandt Casino, and LuckyBull.

Larisa Karaboycheva, Account Manager at 7777 gaming commented: “The collaboration with Condor Gaming underscores our dedication to delivering top-tier online casino games to a broader audience within the MGA-regulated space. We believe that our MGA-certified games, known for their quality and innovation, will complement Condor Gaming’s commitment to excellence, compliance and user-centric approach.”

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Prash Patel, CMO at Condor Gaming stated: “7777 gaming’s online casino content is a fantastic addition to our portfolio and aligns perfectly with our commitment to delivering the best possible gaming experiences to our players. This collaboration enables us to enhance our offerings and provide a broader selection of high-quality games, ensuring that our MGA-regulated brands remain at the forefront of the industry.”

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An analysis of responsible gaming patterns in Brazil

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7JP recently shared revealing details about gambling habits among Brazilians, supported by data-driven insights.

 

7JP recently shared revealing details about gambling habits among Brazilians, supported by data-driven insights. It provides an insight of how frequently players in Brazil engage in gambling activities, highlighting a trend towards moderation and responsible gaming. 

With only a small portion of the population gambling on a daily basis and the majority participating only occasionally, the research highlights the nuanced landscape of iGaming in Brazil.

Exploring the frequency of gaming among Brazilians offers insightful conclusion. In the 7JP study, only a small fraction, 8%, play daily, with an even lesser 2% dedicating over an hour to their favorite real-money games. This distribution illustrates a sporadic engagement, with 38% playing a few times per year and 23% once or twice a month. 

These statistics paint a picture of a community where gaming, for the majority, is an occasional entertainment rather than an everyday habit. The findings challenge stereotypes about gaming habits and highlight the moderation within the Brazilian iGaming scene.

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Multiple factors come into play why Brazilians are drawn to online casinos. According to the study, 48% of players are influenced by their budget or disposable income, making it the most significant factor. The thrill of playing as an exciting form of entertainment captivates 40%, while 31% are attracted by the quality of games. 

Regulatory and legal aspects of gaming in local currency appeal to 24%, slightly overshadowing the availability of gambling opportunities (23%) and ads or promotions (20%). Recommendations from friends or family influence 25%, and 17% consider the fairness of gambling options or operators to be crucial.

The study unveils an understanding of gaming behaviors among Brazilians, with a strong emphasis on casual and responsible engagement. The majority’s sporadic participation highlights gaming’s role as a form of leisure rather than a compulsive activity. 

Economy and the quality of gaming experiences show as key drivers, indicating a market that values selective and responsible entertainment. The research is a comprehensive overview that provides valuable insights into the Brazilian gaming landscape, emphasizing the importance of balanced gaming practices and the diverse factors that influence player engagement.

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