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“We have a lot to offer the market’s local players” – Evoplay CEO sits down to discuss the company’s approach to LatAm

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Latin America has continued to open up at a steady rate and is widely seen as a market that is stacked full of potential, but there’s still plenty to be learned about capturing the attention of modern players in the region.

Vladimir Malakchi, CEO at leading game development studio Evoplay, sits down with Gaming Americas to discuss the success that the company has seen this past year and what its growth strategy will be for Latin America and other key regions in 2023 and beyond.

As one of the industry’s leading development studios, Evoplay has had some outstanding success this year, amounting with an award win for Innovation of the Year at the SBC Awards – what was the driving force behind that win?

As a company filled with iGaming enthusiasts, we’ve always been recognised for our prioritisation of innovation, something which sits at the very core of our game development strategy. Based on the research we conduct, we’ve noticed a clear trend emerging – that modern players seek exciting products which deliver unique experiences, especially when speaking about the next-generation of gamblers.

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The development of new technologies and their immediate adoption by the wider entertainment industry, means that developers must stay on top of current trends, at Evoplay, we successfully meet this challenge by delivering products that not only meet the ever-changing preferences of modern players, but exceed their increasingly high expectations.

 

Looking to the LatAm market, what key differentiators is Evoplay bringing to the table, and how are you able to make your games as exciting as they are?

Thanks to the diversity of our product portfolio, we have a lot to offer the market’s local players. Our unique titles are topped up with the latest gamification tools, as well as tried and tested features, mechanics and modes that allow them to stand out, providing players with exclusive gaming experience they won’t find anywhere else.

LatAm is well-known for its passion for football, and we are able to facilitate this phenomenon thanks to our collection of football-inspired products which combine elements from traditional casino and harmonise this with the thrill and unpredictability of sports betting. The package consists of 4 betting-fuelled games: Football Bet, Penalty Shoot-out, Penalty Series and Football Manager.

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Having analysed and identified the key factors that make wagering on live sports so attractive to casual bettors, the collection of titles provides the same level of excitement to players but from the comfort of their smartphones, without being limited to any real-life event schedule, ushering in a new era for sports fans and casino enthusiasts.

 

Do you have anything you would you like to share with your audience ahead of SBC Summit Latinoamerica about how Evoplay is going to make an impact?

We will continue doing what we do best and what we are recognised for in the industry, which is delivering bespoke iGaming content that wins the audience’s attention and earns their respect from the very first click. Evoplay’s varied portfolio and pioneering approach to game creation already sets us apart from our competitors, and we look forward to sharing our insights at the event with industry colleagues and prospective clients.

 

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Evoplay enjoyed a strong year of product development with some exciting additions to its award-winning portfolio. When it comes to the prevalence of mobile over desktop in LatAm, how are you looking to cater to the market’s unique conditions and does that change your game development strategy? 

The mobile sector has always been at the forefront of our priorities, as the data shows that LatAm is one of its biggest adopters, with roughly 75% of customers engaging with our products via smartphones. This breaks down to approximately 150 million mobile gamers in the region, which suggests that our mobile-first ideology is totally in tune with the audience there.

In addition to this, our in-house game engine Spinential provides a vital service, accelerating loading speed by up to 10x while saving digital storage space, opening the doors to far more players by allowing them to use our products on a multitude of devices across varying qualities of internet connections.

 

As we look beyond the upcoming World Cup and into the New Year, could you tell us more about your company’s growth strategy and vision for the LatAm market and other key regions?

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As a leading development studio to the industry, we never stop looking to expand our reach and have already announced our plans for European expansion, with Portuguese and Swiss markets at the face of our short-term plans. That said, we are actively working on signing deals with operators in the markets where we have established our presence.

LatAm is most definitely on our radar for the coming months, and we will be ready to discuss this in more detail as we approach the end of the year. In the meantime, our research departments will continue to conduct analysis and collect data that helps us identify the region’s niches and player preferences, so that we can be more prepared for entering the market and fulfilling the requirements of its users.

 

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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Andrew Cochrane Chief Business Officer of GiG

GiG increases Ontario market presence, powering the launch of Casino Time

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Gaming Innovation Group Inc. (GiG), has announced the launch of Casino Time, powered by its award winning iGaming platform and pioneering real-time rules engine LogicX, with revolutionary sportsbook, SportX soon to follow, to further extend its footprint in the regulated Canadian province of Ontario.

The launch of Casino Time carries extra significance, marking only the second time that on-demand, regulated online Bingo has been made available in Ontario. The new Bingo product vertical, launched alongside a strong Casino offering, will be boosted by GiG’s new sportsbook, SportX, as part of a planned release later this year.

GiG has focused its solutions on driving exponential growth in revenue for operators with its highly scalable iGaming platform, offering localised third party content and leading suppliers for the Ontarian market. GiGs peerless gamification layer creates an optimised and immersive casino experience tailored to regional preferences, swelling client retention and player engagement.

Canadian owned and operated, Casino Time is a joint venture amongst leading retail operators in Ontario’s Charitable Gaming sector, delivering Bingo, Slots and Live Dealer Casino Games. Promising a personalised service and community experience, Casino Time is continuing its long-standing partnership with local charities, introducing its joint fundraising model into the iGaming space for the first time.

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Now coming towards the end of its second year of licensed operations, Ontario has emerged as one of the largest iGaming markets in North America, second only to New Jersey according to data supplied by Vixio. The first and as yet only Canadian province to launch a regulated market, Ontario boasts more than 1.6 million active player accounts spread over 40 plus operators, generating €1.3 billion in Gross Gaming Revenue (GGR) in its first year of trading, with this data supplied by iGaming Ontario.

Andrew Cochrane, Chief Business Officer of GiG, said: GiG continues to set the pace with a strong cadence of brand launches in 2024, and I’m pleased that when operators are seeking platform solutions in regulated markets, GiG is leading the pack. Our partnership with Casino Time, will help deliver something new and exciting to the Ontarian market, and further helps to demonstrate the flexibility of our solutions, adapting to match the regional aspirations of our partners to deliver growth.

D’Arcy Stuart, CEO of Casino Time, said: “We are thrilled to partner with GiG as the core technology provider of our iGaming platform. Their powerful suite of player engagement tools, as well as diverse content and regulatory integrations, underpin our ability to serve and delight our player community. Our hybrid online and offline customer network, as well as unique bingo offerings, will drive exciting opportunities as the platform and the marketplace continues to grow.”

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Glitnor Group expands IBIA’s betting integrity presence in Ontario

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Glitnor Group, operating under the LCKY Group in Ontario, has joined the International Betting Integrity Association (IBIA). Glitnor Group’s luckycasino.ca brand sportsbook will feed into IBIA’s world leading betting integrity monitoring platform. The operator joins over 50 companies and 125 leading sports betting brands in IBIA and further cements the association’s position as the leading sports betting integrity monitoring body in Ontario and globally.

David Schwieler LCKY Group CEO, said: “At Glitnor Group, we’re dead serious about keeping our betting games fair and square. That’s why teaming up with IBIA is a big deal for us. We know how crucial it is to protect the spirit of sports, and we’re ready to roll up our sleeves and work closely with the IBIA to make sure sports betting stays exciting, speedy, and above all, fair.”

Khalid Ali, CEO of IBIA, said: “I am delighted to welcome Glitnor Group as IBIA’s latest member in Ontario. Glitnor and IBIA share a common goal to maintain the integrity of the sports betting marketplace and to protecting consumers and sports from match-fixing. Ensuring product integrity is paramount to our approach and we look forward to integrating Glitnor within our leading global sports betting integrity monitoring system.”

IBIA is a not-for-profit body that has no competing conflicts with the delivery of commercial services to other sectors and is run by operators for operators to protect regulated sports betting markets from match-fixing. IBIA’s global monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.

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Through the IBIA global monitoring network it is possible to track transactional activities linked to individual customer accounts. IBIA members have over $300bn per annum in betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.

IBIA recently released a report on the Availability of Sports Betting Products which highlighted Ontario as a leading regulated gambling jurisdiction, with an expected onshore channelisation for sports betting of 92% in 2024 forecast to rise to 97% in 2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sports betting operators licensed in Ontario are required to be part of a betting integrity monitoring body.

IBIA’s 2023 annual integrity report detailed 184 alerts reported in the year, which represents a decrease of 101 (or 35%) on the revised 2022 figure of 285 alerts. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players and officials in 2023, an increase on the 15 sanctioned in 2022.

The post Glitnor Group expands IBIA’s betting integrity presence in Ontario appeared first on European Gaming Industry News.

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