VizExplorer, the leading provider of casino analytics, has partnered with northern Michigan’s Grand Traverse Resort & Casinos for player development and marketing analysis programs at Turtle Creek Casino & Hotel and Leelanau Sands Casino & Lodge.

VizExplorer’s hostVizOps will give the casinos’ host teams a robust CRM tool with mobile access to player data, real-time notifications about player activity onsite, and automated task management to streamline communication with and development of valuable players.

CampaignViz simplifies player segmentation, streamlines campaign creation and analysis, and automates offer management and optimization––helping marketers save time and grow the effectiveness of their marketing activities.

“VizExplorer’s experience in the industry, expansive tool set, and outstanding reviews for support and service made them a clear choice to bring the best to our guests. Their functionality gives us the ability to execute our database marketing on a superior level,” Richard Bailey, CEO of Grand Traverse Resort & Casino, said.

“We are excited to partner with Grand Traverse Resort & Casinos and to be part of their companies’ data strategy. Our tools will make it easy for their teams to unlock the full power of their data,” David Patent, CEO of VizExplorer, said.