Eastern Europe
Betsoft Gaming Enters Romanian Market with 888 Deal
Betsoft Gaming, an award-winning content provider, has announced the launch of its slot gaming titles into the Romanian market on 888casino, one of the world’s leading online casino brands and part of 888 Holdings plc.
Building further on the 2021 deal signed with 888 Holdings, the teams will continue their successful integration of Betsoft’s portfolio across key regulated European markets. With Italy and Spain and Sweden already live, Betsoft is consolidating its presence across the continent with 888.
This latest deal will see 888 host Betsoft’s award-winning portfolio, which includes big hit releases Primal Hunt, Stacked and Take the Bank as well as the renowned magic release Book of Darkness.
888 has been an established casino operator across Romania since 2016. It is licenced by the National Gambling Office of Romania and offers Romanian players a unique and fully localised offer in their own currency.
New players will be able to enjoy generous welcome bonus offers and the 888 Club offers Player Points that can be redeemed for prizes. With a population of just over 19 million, an established casino sector and one of the world’s fastest internet speeds, Romania is a burgeoning market for online gaming.
“We have been delighted with the smooth integration of our award-winning games across the 888 sites. Romania is an exciting growth market for us and one where we are already well-known, so we are looking forward to a very successful launch with 888,” Anastasia Bauer, Head of Account Management at Betsoft Gaming, said.
“We are delighted to be hosting Betsoft’s dynamic and high-quality content titles for our Romanian players. Their localised releases help enhance our selection of innovative and exciting games as we continue the roll out of this partnership across our European sites, and we are looking forward to extending our partnership further around the world into the future,” Talya Benyamini, VP B2C Casino at 888, said.
Eastern Europe
EveryMatrix opens new eco-friendly HQ in Bucharest as it announces 1,000th employee
EveryMatrix has officially inaugurated its new development hub, located at the heart of Bucharest, Romania, while also reaching a milestone of 1,000 employees.
In collaboration with STRABAG Real Estate, construction on the cutting-edge business hub commenced in 2022 with the building now open, providing the tier-1 iGaming supplier’s Bucharest-based team of 400+ staff and growing with a modern, eco-conscious workspace.
EveryMatrix has also surpassed the 1,000-employee mark, just 16 years after it was founded in 2008. The company’s purely organic growth has sky-rocketed in the last four years, with the number of staff increasing by 90%, up from 525 employees in 2020 to 1,000 today. The business announced record profitability in 2023.
The new office is situated near University Square, the city’s focal point with the central location streamlining commute times, making it easily accessible to employees, clients, and partners.
Equipped with a large in-house gym, spa, pool, garden and state-of-the-art amenities across six dedicated floors, as well as free electric car charging points for all staff to encourage switching from fossil fuelled transport, Arghezi 4 was designed to offer the best working experience and environment, catering to the diverse needs of EveryMatrix’s employees.
Click here for an exclusive glimpse into the office and the benefits and features of the building’s beautifully crafted interiors.
The building meets rigorous LEED V4 Gold green certification using sustainable construction practices to minimise environmental and human health risks. Employing building materials and construction methods that are not harmful to the climate and environment, the new office sets a new standard for corporate and environmental responsibility.
Ebbe Groes, Group CEO, EveryMatrix, said: “Building our own HQ has been very exciting but has equally involved a great deal of work. This is our first purpose-built office here, so its opening, combined with our 1,000th employee represents a special moment in the company’s 16-year history.
“We are continually investing in the development of the business and its culture for both the well-being of our employees and to futureproof EveryMatrix, and I know from speaking to many of the teams here that it ticks all the boxes for our colleagues’ happiness.”
Marius Iancu, Global Head of HR, EveryMatrix, added: “This building is not just a new office; it also serves as an important part of our talent acquisition strategy from 2024 onwards. Every one of its elements has been designed to position EveryMatrix as an employer of choice and provide our teams with a work-life experience that goes beyond expectations.”
Eastern Europe
SBC Summit Tbilisi 2024 Promises Growth and a Deep-Dive into Eastern Europe & Central Asia
SBC Summit Tbilisi is poised to reclaim the spotlight on 25-26 June at the Sheraton Grand Tbilisi Metechi Palace, marking its early return after a highly successful inaugural edition in October 2023.
1,500 senior sports betting and iGaming executives will reconvene in the heart of Georgia’s capital, to solidify their foothold in the promising markets of Eastern Europe and Central Asia, while gaining invaluable insights into the nuances that shape industry dynamics.
SBC has once again partnered with SMH to organise SBC Summit Tbilisi, continuing the event’s partnership that began with the SBC Summit CIS in Kyiv in 2021. SMH is an international iGaming and sports management organisation based in Georgia, bringing valuable local knowledge to an event that incorporates unique elements reflective of the vibrant Eastern European and Central Asian markets.
Lasha Machavariani, Founder and CEO of SMH, said: “I’m thrilled that the SBC Summit Tbilisi is making a comeback to my beautiful home country of Georgia. Witnessing all the engaging conversations and networking that took place last year filled me with pride, affirming that the effort that goes into organising an event of this calibre is absolutely and undoubtedly worthwhile.
“Offering a platform for those keen on Eastern European and Central Asian markets feels not only rewarding but also essential, especially given all the buzz in these markets we’re diving into. If this event wasn’t on your radar yet, now’s the perfect time to start considering it.”
Andrew McCarron, Managing Director at SBC, commented: “Operators, suppliers and affiliates who want to make a mark in the region simply have to attend SBC Summit Tbilisi if they are going to compete successfully. These markets are tricky to thrive in without local knowledge, which is why SBC has partnered with SMH in order to provide the platform for companies to perform effectively.”
Centered on these dynamic regions, the event promises an in-depth exploration of key markets, including Georgia, Romania, Serbia, Bulgaria, Kazakhstan and Slovenia among others, and guarantees to be a melting pot of ideas and strategies tailored for these geographically diverse regions. The conference agenda will focus on trends including the new regulatory landscapes in Eastern Europe and Central Asia, the influence of innovations from crypto to AI, and new developments in eSports, payments, and influencer marketing, among other topics.
Last year, the host country had a strong operator presence during the inaugural summit, with industry leaders like Adjarabet, Betlive, Crocobet, Europebet, Leaderbet, LVBet, Superbet, TotoGaming and Vbet making their mark.
Past event attendees responded exceptionally well to the inaugural edition of the event. Tereza Tokmajyan, CMO of TotoGaming, called it an ‘excellent opportunity for operators and service providers from the region.’ Dmitry Starostenkov, CEO of EvenBet Gaming, described it as “featuring a very active and representative audience, outstanding topics, and speakers”. Additionally, Vakhtang Mdivani, CPO and Co-Founder of Promofy, praised the event, expressing: “Hosting such an exceptional event in Georgia for the first time and setting the bar so high was truly awesome”.
This year’s show floor is set to be significantly larger, featuring over 60 exhibitors and sponsors, effectively doubling the count from the previous year. Moreover, there is an anticipated 70% growth in the count of operator representatives, and affiliate representatives are poised to experience a 50% increase compared to the figures reported last year.
To cater to the growing interest, this year’s event will expand its agenda, commencing with a half-day conference on the opening day (25 June). This addition brings the total number of featured speakers to 60, marking a significant 50% increase from last year.
The first day will feature a poker tournament followed by the Official Opening Party sponsored by Setanta Sports, taking place at Stamba Hotel. On the second day, a VIP dinner exclusively for C-level executives will be held at the Republic Restaurant, followed by a Closing Party at the Republic Event Hall.
Compliance Updates
CT Gaming Obtains New Certifications for Romania
NEXT, EZ Modulo 32/32/32, EZ Modulo 27/27/27 and Aurora slot cabinets have received certifications according to the new laws in Romania.
“Due to the new local technical laws, we had to take the needed measures and ensure that our clients can operate without any issues. We were able to acquire the needed certifications for NEXT, EZ Modulo 32/32/32, EZ Modulo 27/27/27 and Aurora slot cabinets,” said Robert Stancu, Sales Manager at CT Gaming, Romania.
The new regulations in Romania require operators to comply with strict regulations regarding the function of their gaming halls and casinos.
“To maintain the leading positions at the Romanian market, it was highly important to act fast in adapting to the new regulations. After the multigame packs such as Diamond King and Diamond King 2 were certified, we did the same for the slot machines that support these packages,” Mr. Stancu said.
He added that now they have applied for certification of Diamond King 3 and NEXT’ 32/32/32 slot machine. The certificate is being processed, so it is expected that soon the hit multigame will respond to the new laws.
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