BetMGM, a leading sports betting and iGaming operator, and NBC Sports announced a new partnership for the 2022 NFL season highlighted by weekly integrations on Football Night in America (FNIA) and content across other NBC Sports platforms.
BetMGM will be featured on FNIA, the most-watched studio show in sports, in a variety of content including a weekly segment hosted by former NFL quarterback Chris Simms and sports betting and fantasy pioneer Matthew Berry. This segment will highlight storylines and betting odds for the upcoming Sunday Night Football game on NBC, Peacock and Universo. Real-time betting odds on FNIA’s scoring ticker also will be showcased. Peacock Sunday Night Football Final, an NFL post-game show produced by NBC Sports, will go deep into game storylines and include BetMGM betting lines that proved prominent during the matchup.
Matt Prevost, Chief Revenue Officer at BetMGM, said: “It is a tremendous opportunity to partner with the talented team at NBC Sports and have the ability to engage with football fans nationwide. We look forward to delivering NBC viewers our BetMGM trading team insights as well as entertaining segments that showcase the excitement of betting with BetMGM.”
Will McIntosh, President of NBC Sports Next and Fandango, said: “As we continue to innovate within the rapidly growing sports-betting marketplace, this new partnership with BetMGM will allow NBC Sports to engage more fans across multiple platforms. We’re looking forward to collaborating with BetMGM and are excited about the future activation opportunities this partnership will present.”