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Amazon Selects Draftkings as a Sponsor for Thursday Night Football on Prime Video

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DraftKings Inc. announced that Amazon has selected DraftKings as a sponsor for Thursday Night Football on Prime Video. The multi-year collaboration between DraftKings and Amazon will deliver fans engaging pregame content and unique betting offers every Thursday throughout the NFL season.

“The NFL season is the most active time of year for our customers, so collaborating with one of the world’s leading technology brands in order to offer engaging content to viewers of TNF on Prime Video is a tremendous opportunity for DraftKings. Prime Video is an innovator in live content and we both have a similar focus on constantly improving our customers’ experiences. We look forward to working with Amazon to bring millions of viewers a premium and enhanced experience during TNF on Prime Video all season long and for years to come,” Stephanie Sherman, Chief Marketing Officer of DraftKings, said.

As part of the multi-year agreement, TNF will contain DraftKings integrations in the live pregame, including odds and additional sports betting insights. DraftKings and Amazon will also collaborate on TNF-themed offerings, including same-game parlays, which will be available on the DraftKings Sportsbook app.

“We are thrilled to collaborate with DraftKings to bring fans more insights and excitement as part of the TNF viewing experience. DraftKings content will contribute to lively pregame discussions, fan engagement and, perhaps, some bold predictions from our on-air talent,” said Danielle Carney, Head of NFL Sales, Amazon Ads.

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Circa Resort & Casino and Amazon Celebrate Deployment of Alexa Smart Properties with Hotel Genie

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Circa Resort & Casino announced the deployment of Amazon’s Alexa Smart Properties (ASP) supported technology in all of its rooms and suites at the adults-only casino-resort in downtown Las Vegas. Now equipped with ASP-supported devices and solutions, including guest service applications built in collaboration with Hotel Genie, Circa is offering a new way for guests to seamlessly access services and amenities during their stay.

Specifically, ASP deepens guest engagement through experiences enabled by Alexa – a general purpose voice AI. When using an Echo device within their hotel room or suite, guests can do things like get property information like check out time, set wake-up calls, make reservations, request housekeeping needs, order food, make outbound phone calls, and so much more.

Additionally, Circa and Amazon worked with Hotel Genie to build and implement Private Branch Exchange (PBX) support, allowing Circa to link ASP-supported devices with their existing phone systems for routing Alexa calls and supporting caller ID when guests and hotel staff conduct calls. Circa is the first hospitality property to implement the ASP-supported feature with Hotel Genie’s Voice Bridge technology.

“We are proud to collaborate with industry leaders like Amazon and Hotel Genie to deploy technology that betters experiences for our guests and staff at Circa Resort & Casino. We worked with Amazon and Hotel Genie to build and scale technology that not only makes guests’ stays smooth and fun with creative offerings, but also facilities excellent communication with our staff for an array of needs during their visit,” said Circa co-CEO and founder Greg Stevens.

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“Hotels know their guests, and Amazon provides new capabilities to help make the experiences they deliver more effortless and enjoyable. By adapting these tools to their specific brand needs, properties have a whole new way to differentiate themselves. We’re excited about the deployment at Circa because they’re as obsessed about their customers as we are ours, and we know the unique Alexa experiences they’re building and deploying at scale will surprise and delight their guests,” said Bram Duchovnay, director of Alexa Smart Properties.

“We’re excited to work with Amazon to provide Circa new and intuitive solutions that make solid business and financial sense. Amazon gives us the right foundation and competitive edge to develop first class solutions that drive success for our customers and in turn, drives success with their guests,” CEO of Hotel Genie Russ Goeckner said.

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SportsGrid Network Launches FAST Channel on Amazon Freevee

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SportsGrid, Inc. announced the global distribution agreement with Amazon to launch their SportsGrid FAST channel on Amazon Freevee. SportsGrid Network is the world’s first and only 24-hour streaming FAST channel dedicated to serving the massive global sports wagering audience with live exclusive programming providing comprehensive real-time coverage of pre-game and in-game sports betting odds and related data.

SportsGrid Network will be joining more than 200 free linear channels on Freevee, that are available on the service’s standalone app and will be live within the Prime Video app. SportsGrid will be available today streaming on Freevee throughout the United States.

“It is an exciting day for the SportsGrid executive team to partner with Amazon Freevee and Prime Video services offering their millions of users access to the best destination source for sports betting news, real-time data, and expert commentary. We look forward to the Amazon partnership to innovate and develop new tools to engage and redefine the sports viewers betting experience,” said Louis Maione, President and Co-Founder of SportsGrid.

Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows, including Originals and FAST channels, available anytime, for free.

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Twitch Bans Gambling-related Links and Referral Codes

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Amazon-owned streaming platform Twitch has implemented a ban on content featuring gambling referral codes and links.

In a statement, the platform explained it was introducing the ban to prevent scams and harms “created by questionable gambling services that sponsor content.”

Effective immediately, links and referral codes for sites offering dice, roulette, or slots, are prohibited across the platform, and Twitch says it will be monitoring content and introducing further updates if necessary.

Over the past year or so, Twitch has become an important platform for gambling streamers and affiliates, like Tyler “Trainwrecks” Niknam, who promotes an online casino with a Curaçao license, and has amassed an impressive 1.5m subscribers.

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However, in the past few months, casino affiliates using Twitch have come under increasing scrutiny, with allegations of fraud and other illegal practices – for example, using fake balances to gamble and give the impression of big wins.

Keith Whyte, Executive Director of the US-based National Council on Problem Gambling, said: “Twitch has taken a good first step to help protect young and vulnerable users by preventing the sharing of links to gambling websites. However, much more must be done. Everybody should be concerned that Twitch still allows the broadcast of unregulated and illegal gambling and that sites like Stake and Roobet pay popular streamers to play the casino games on their channels. It is incumbent on Twitch to focus on the health of their users, especially young people who are susceptible to developing a gambling addiction thanks to what they are exposed to in the streaming platform.”

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