Entain, the global sports betting, gaming and interactive entertainment group, announced that its Sports Interaction brand has secured an online gaming license to operate in the recently regulated Ontario market, from the Alcohol and Gaming Commission of Ontario.

This milestone brings the stable of Entain brands to have Ontario licenses to four, alongside bwin, Party, and BetMGM.

Entain acquired Canadian sports betting operator, Avid Gaming – the owner of Sports Interaction – earlier this year. Sports Interaction is one of the biggest and best known brands in Canada. The combination of Sports Interaction’s heritage, local expertise and Entain’s global platform provides customers with an unrivalled experience in the market.

Robert Hoskin, Chief Governance Officer at Entain, said: “We’re really pleased with our performance so far across our stable of brands in Ontario, and in particular to have secured a license for our Sports Interaction brand in this highly competitive market.

“Since we acquired Sports Interaction earlier this year, we have bolstered our team on the ground as part of the integration to really capture the exciting growth opportunity ahead. It has the potential to be a significant market with a large, engaged and passionate sports fan base. As a global leader in sports betting, gaming, and interactive entertainment, this aligns with our strategy to be a leader across our regulated markets.”