Betfred USA Sports

Betfred Launches Retail Sportsbook in Northern Washington

Published

2 years ago

September 6, 2022

Betfred USA Sports has partnered the Lummi Nation to launch its newest retail sportsbook at Silver Reef Casino Resort in Northern Washington.

The Betfred Sportsbook officially opened its doors last week with the honorary first bet made by American former football quarterback Warren Moon.

“We are extremely excited about opening and operating the sportsbook with our partner Betfred. The sportsbook will be a fantastic new amenity for our guests and will enable us to continue delivering the premier gaming and resort experience in the Northwest,” Marty Sauvage, CEO of Silver Reef Casino Resort, said.

The retail sportsbook occupies the space formerly occupied by the Portage Bay Bar, and includes multiple video walls, sportsbook seating, multiple betting stations and self-serve kiosks.

“We look forward to utilising our 50 years of bookmaking experience to make the Betfred Sportsbook at Silver Reef Casino Resort the go-to destination for sports wagering in the state. We’ve long been eyeing the state of Washington and are excited to enter the market in partnership with Lummi Nation and the team at Silver Reef Casino,” said Betfred USA Sports chief operating officer Bryan Bennett.

Betfred USA Sports

SCCG Announces Strategic Partnership with the Cincinnati Bengals for Market Access Support

Published

1 year ago

April 3, 2023

GamingAmericas.com

In July, 2022, SCCG Management facilitated the agreement that led the Cincinnati Bengals to name Betfred USA Sports as their official sports betting partner. Following up on the success of that partnership, the Bengals have selected SCCG Management and its founder and Chief Executive Officer, Stephen A Crystal, to assist in a market access process for a second ‘skin’, or branded mobile sports book partner, to further extend the Bengals brand into the sports wagering community.

“We couldn’t have found a better partner than the Cincinnati Bengals to showcase the growth of our sports marketing division,” Crystal said of the Bengals engagement. “The Bengals team have a vision for their organization that is positive, and growth focused and we are honored to have been asked to be a part of it again.”

SCCG Management will work closely with the Bengals management team in order to find an additional partner whose brand, technology and reach works beneficially for their organization and fans. Crystal refers to this process as ‘positive interactive engagement’, which helps ensure that throughout negotiations, the parties walking down the path to partnership, remain well-aligned.

This process has resulted in a number of successes in the sports marketing space over the last two years. The milestones include sponsorship agreements with the Cincinnati Bengals, Las Vegas Golden Knights, Colorado Rockies, Denver Broncos and the Iowa Cubs; a business development partnership with the Northwoods Baseball League and the American Cornhole League; a consultation agreement with Major Arena Soccer League; a data distribution and co-development strategic partnership with America Ultimate Disc League and a partnership with Hendrick Motorsports to leverage data, content and engagement.

Betfred

TURNPIKE SPORTS® PARTNERS WITH BETFRED SPORTS FOR 2022 PRO FOOTBALL SEGMENT

Published

2 years ago

September 1, 2022

GamingAmericas.com

Granary Way Media LLC (Granary Way) today announced a partnership with Betfred USA Sports (Betfred) naming the sportsbook as it exclusive sponsor for the Turnpike Sports® Professional Football Picks segment. Granary Way will feature Betfred branding and game lines each week during the NFL season as part of its telecasts distributed on SmartTV outlets and its audio broadcasts.

“Turnpike Sports® has a long history of producing fantastic content, and we couldn’t be happier about Betfred being the title sponsor of the Professional Football Picks segment,” said Bryan Bennett, COO, Betfred USA Sports. “We look forward to working with the Turnpike team throughout the upcoming football season.”

“Granary Way is excited to be working with Betfred on this upcoming NFL season for Turnpike Sports®,” said Douglas E. Weischadle, Esq., COO of Granary Way. “Betfred is a legendary brand in the sports betting industry, and we are proud to be a part of their continued expansion in the US.”

The deal was facilitated by Stephen Crystal and SCCG Management.

Affiliate Industry

Paysafe expands Betfred USA Sports partnership through Income Access deal

Published

3 years ago

September 9, 2021

GamingAmericas.com

U.S. sportsbook will leverage Paysafe’s Income Access to launch affiliate marketing program across multiple states

Paysafe, a leading specialized payments platform, announced an expanded partnership with Betfred USA Sports, the wholly-owned U.S. subsidiary of U.K.-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program.

The announcement marks the expansion of a partnership through which Betfred USA Sports currently leverages the Skrill USA digital wallet¹ for its Iowa online sportsbook, and credit and debit card payment processing via Paysafe’s best-in-breed payment gateway for its online sports-betting brand for the Colorado market. Both online gaming brands were unveiled in September 2020 and followed the launch of respective retail sportsbooks earlier that year.

With its market presence and strong brand recognition, Betfred USA Sports is positioned for continued growth in the regulated U.S. iGaming space. The launch, scheduled for later this year, of its Income Access-powered affiliate program will support that objective as the operator will utilize a robust reporting and tracking platform to nurture relationships with marketing partners in both the digital and retail space. The program is set to first launch in Colorado with additional states forthcoming.

Through its industry-leading technology, Income Access, winner of the EGR B2B Award for Affiliate Software Supplier for the last three years running, will help Betfred USA Sports strengthen its acquisition efforts across multiple regulated states. The platform will also allow the operator and its affiliates to collaborate more effectively in promoting a comprehensive range of wagering options across American and international sports.

Tara Wilson, Chief Operating Officer of Paysafe’s Income Access, said: “This expanded partnership is an incredible opportunity for Paysafe to build on our momentum in the U.S. market, while working to support our flagship American partner Betfred USA Sports’ long-term growth and success. For Income Access, this marks another important step in showcasing our ability to drive meaningful collaboration between our partners and affiliates in the regulated U.S. sports-betting space.”

Bryan Bennett, Chief Operating Officer of Betfred USA Sports, commented: “As we continue to ramp-up our online operations across the U.S., Paysafe and Income Access are valuable tools to meet customer needs while tracking and scaling our affiliate marketing program. We look forward to continuing the relationship as we eye our launches in new jurisdictions.”