Canada
Salsa Technology set to play major role at CGS Brasil 2022
Salsa Technology is set to play a major role at CGS Brasil 2022 which takes place between 12th – 13th September 2022.
The conference is being held in Florianópolis and it will be the first in-person edition following the pandemic.
Salsa will be out in force as a large part of the team is based in the capital of Santa Catarina, which is widely recognised as the ‘Brazilian Silicon Valley’.
Salsa Technology’s Lead Account Manager, Camila Alves, was born and raised in Floriapa and will be leading the company’s commercial strategy during the event.
“It brings me great pleasure to see other capitals within Brasil become more involved with iGaming. An event like this emphasises our belief in the importance of bringing players in the sector closer to a diverse audience,” said Camila Alves.
Salsa are exhibiting its leading LatAm-ready iGaming solution on stand #23 where several highly experienced staff will be on hand to share more about the gaming platform, Salsa Omni, and content aggregator Salsa Gator, which has the largest library of LatAm focused games in the region, among other solutions.
“Our Latin American DNA and absolute focus on localisation gives us the necessary authority to help our customers and partners to expand or establish successful businesses in the region”, highlights Salsa’s Head of Marketing & Communication, Eliane Nunes.
In addition to bringing a complete team of experts to the exhibition floor, Salsa will be very involved with the content agenda on September 12th afternoon where the conference is open to the public.
“Entering the Market: Steps to enter the Brazilian market”. This is the main panel theme that will feature Salsa’s Lead Account Manager, Camila Alves, who, alongside Pay4Fun’s Business Development Manager, Camilla Carvalho, will share insight on the importance of choosing the right platform and game content, payment methods, as well as the adoption of a localised strategy for the success of the operation.
In another session, Salsa’s Head of Marketing and Communication will participate in a chat with the editor of BNL Data and president of the Instituto Brasileiro Jogo Legal, Magnho José, on “Communication and Advertising in the Gaming Sector”. Specialised media, social media, B2B x B2C communication and reputation building are some of the topics that will be addressed.
On the morning of September 12th the program will be exclusively open to delegates and guests. There will be panels covering topics such as the potential of the Brazilian market, the paths for gaming regulation in the country and the real status of Sports Betting in Brazil.
Canada
Soft2Bet granted Ontario Certification of Registration and readies for imminent launch
Ontario Certificate is hugely promising as Soft2Bet continues its regulatory expansion
Soft2Bet, a leading provider of online betting and gaming solutions to regulated operators worldwide, is delighted to announce that it has been granted a Certificate of Registration in Ontario, Canada’s largest province, moving it one step closer to being able to launch its Tooniebet.com iGaming brand.
Obtaining its Certificate of Registration (Nbr: OPIG1280338) from the Alcohol and Gaming Commission of Ontario (AGCO) will enable Soft2Bet to continue its expansion into the world’s largest regulated jurisdictions.
Ontario has been a major success story for regulated online sports betting and casino in North America in the past two years. The province launched its regulations in April 2022 and latest figures for the fourth quarter of 2023 showed that operators recorded a 21% rise in wagers to CA$17.2bn and a 22% increase in gross gaming revenues to CA$658m, the highest ever revenue total in Ontario’s wagering history. Online casino was the main driver of this growth and generated CA$13.7bn of the total stakes and CA$471m in GGR.
Elisabeth Isaksson, Head of Regulatory Compliance at Soft2Bet, commented: “Being registered with the AGCO in Ontario is testament to the work our compliance and regulatory teams are doing daily to enable our continued expansion in the world’s largest regulated markets. We’re immensely excited about taking our first steps in North America and look forward to licensing and launching in more jurisdictions in the region.”
Chief Business Development Officer Martin Collins added: “This Ontario certification is another significant and important step in our corporate expansion plans. It fits perfectly with our stated aim of growing our regulatory footprint and we very much look forward to continuing forward on this path.”
Soft2Bet is also actively working to obtain a licence in New Jersey and continue its expansion in the Americas. This activity comes after the group obtained B2C licences in Italy, Greece and Romania in 2023.
Boxes
Hacksaw Gaming and DraftKings Score Again in Ontario
2023 saw Hacksaw Gaming go live in West Virginia and New Jersey and now we have made our long-awaited entry in Ontario, Canada. Securing this trio has hit new heights and hopes for further successes throughout the rest of this year.
DraftKings Casino entered the iGaming market in Ontario in May of 2022 and partnered with Hacksaw Gaming in the back end of the same year. As Ontario’s regulated iGaming market only went live in April of 2022, the pair have given an outstanding performance with effective launch strategies and expansive footing in North America.
Apart from gaining an unprecedented reach across regulated markets, the mobile-friendly format of Hacksaw Gaming games can be visited on phone or tablet via the DraftKings Casino app. Boasting an impressive online casino’s selection of over 300 games, DraftKings now welcomes Hacksaw Gaming favourites such as Chaos Crew, Mines, Omnom and Boxes.
“The benchmarks we have set as a partnership are remarkable and we are ready to take on more challenges continuing into 2024,” the Chief Executive Officer for Hacksaw Gaming, Marcus Cordes, said.
BetVictor
Exploring Canada’s video Game Market: Survey Insights
Technology has become a great source of entertainment to many. Video games particularly have garnered interest from all demographics. In Canada, the gaming industry has experienced significant growth, fuelled by increased accessibility to gaming platforms and the growth of online gaming communities.
Statistics indicate that a large percentage of Canadians are engaged in gaming activities, whether it be playing console or PC games, mobile games, or online multiplayer games. The popularity of video games extends beyond leisure pastimes, with many Canadians participating in gaming competitions, attending gaming conventions, and consuming gaming-related content on platforms like Twitch and YouTube.
The number of video game users in Canada reflects how broad the sector is, from mobile games to digital video games, download games and live streaming. In 2024, the gaming sector will see millions of users in each of these categories. Statista projects 13.38 million users for digital video games and 7.35 million users for online games respectively. It estimates that revenue in the Canadian video game market is expected to reach US$3,925.00m in 2024, so it is no surprise to observe the increasing popularity of the sector.
Well-known online casino provider BetVictor has compiled some key points from major surveys detailing the video game market to give further insight into its makeup and potential. The gaming culture in Canada is growing, which means the type of games and genres will grow along with the sector. Statista recently conducted a survey of 1 576 respondents aged 18 – 64 who are avid video game players, with telling results. In December 2023, a survey about preferred video game genres in Canada revealed the top four genres as being Action, Action – adventure, Adventure and casual games accounting for 31% of respondents’ preferences.
David Winter, Marketing Manager at BetVictor notes that “We’ve seen a steady increase in the popularity of action-themed and adventure-themed slots and many providers are exploring how to expand further into this market.”
The popularity of Action games such as platform and fighting games can be attributed to various factors, such as: social interaction, accessibility and inclusivity, social appeal, and cultural influence. With such a diverse audience, all these factors are crucial to understand the appeal of Action games.
In the digital age, gaming has transcended mere entertainment to become a cornerstone of culture, and nowhere is this more evident than in Canada. From coast to coast, a diverse community of gamers is thriving, reflecting the country’s inclusive spirit and passion for technology. Whether it’s the casual gamer enjoying a quick session on their smartphone or the dedicated enthusiast meticulously building a custom gaming PC, Canada offers a welcome haven for all kinds of gamers.
Diving deeper into the Statista results, Strategy games accounted for 29%. This shows us that players have a strong interest in tactical and decision-making games. While role-playing (RPG) and sports games garnered 22% each, simulation and shooters trailed slightly behind at 21% and 20% respectively.
MMO (massively multiplayer online games), as well as MMORPGs (massively multiplayer online role-playing games) and MOBA (multi online battle arenas) came in at 13% and 8% respectively, representing a significant but niche following. With such a diverse array of preferences, the survey underscores the multifaceted nature of interests among Canadian gamers. It highlights the need for game developers to cater for a wide range of genres and gameplaying styles in the Canadian market.
From action shooter games to role-playing adventures, the industry has something for every gaming enthusiast in the Canadian market. Overall, the popularity of video games in Canada reflects a growing cultural phenomenon, where gaming has become a mainstream form of entertainment and a significant aspect of modern-day leisure activities.
Statistics anticipate a compound annual growth rate (CAGR) of 7.10% for 2022-2027, resulting in a projected market volume of US$24.52bn by 2027. Canada’s online gaming market is experiencing a surge in popularity, with a surging number of Canadian players engaging in immersive virtual reality experiences.
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