Gaming Americas Weekly Roundup – August 1-7

Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Lotto.com, the first digital platform for ordering lottery tickets on any device, with no app download or deposit required, has announced its expansion into three new states: New York, Texas and Colorado.

The Sports Betting Conference Committee has reached an agreement on legislation to legalise sports betting in Massachusetts. The legislation would allow for wagering on both professional and collegiate sports in the Bay State.

Rush Street Interactive (RSI) has opened its BetRivers retail sportsbook in Maryland last week, in partnership with Bingo World, featuring 12 self-service kiosks and three over-the-counter machines on a 3000-square-foot facility.

WarHorse Gaming held its second groundbreaking during an event at Horsemen’s Park, the future site of WarHorse Omaha. The event took featured remarks from Lance Morgan, President and CEO of Ho-Chunk Inc, Garald “Wally” Wollesen, Nebraska Horsemen President, and others.

OddsJam has announced that it has completed the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.

PLAYSTUDIOS Inc., the creator of the playAWARDS loyalty platform and an award-winning developer of free-to-play mobile and social games that offer real-world rewards to players, has launched its new blockchain division, playBLOCKS.

New Partnerships

Resorts Digital Gaming has signed a pioneering deal with casino influencer team the Slot Squad to create a unique online experience for their customers. In a first-of-its-kind partnership, the Slot Squad joins Resorts Live, a proprietary platform developed by RDG to showcase online casino games and content.

Codere presented at a press conference held at the Más Monumental stadium, its step forward in sponsorship of the Club Atlético River Plate of Argentina. The gaming operator acquires the Club’s “Main sponsor” category, being placed on the front of the official game and training shirt.

The Detroit Lions announced a partnership with Soaring Eagle Casino and Resort which includes presenting partnership on the upcoming “Inside the Den” television specials, weekly “Inside the Pride” episodes for the 2022 season as well as Power Hour presented by Soaring Eagle Casino and Resort at Ford Field on Detroit Lions gamedays.

SB22 has partnered with Optimove. The partnership demonstrates SB22’s focus on developing highly tailored promotions using Artificial Intelligence and Machine Learning to enhance its operator portfolio’s marketing capabilities by executing sophisticated CRM Marketing campaigns.

Sirplay has partnered with blockchain sportsbook Moonbet, setting out a joint objective to internationally rollout “Web3 sports betting”.

Bally’s Corporation has announced a marketing partnership designating Bally Bet as an official sports betting partner of New York Yankees.

Catena Media has announced a significant media agreement in North America, signing a multi-year partnership with Advance Local’s NJ.com.

New Appointments

Aruze Gaming America (AGA) has appointed Kurt Hansen as its new Vice President of iGaming. His responsibilities will include building and strengthening the company’s iGaming products. He will oversee all the company’s iGaming operations as its new VP.

FanDuel Group has appointed Carolyn Renzin to the position of Chief Legal Officer. Renzin will continue in her role as Chief Compliance Officer for FanDuel Group.