OddsJam has announced that it has completed the acquisition of OddsBoom, an odds comparison platform. The purchase will help OddsJam expand its presence as a premium content and data provider for regulated sports betting.

As part of the acquisition, OddsBoom founder and sports betting industry veteran Mark Knight is joining OddsJam’s executive team as Head of Product, paving the way for a data-driven sports media company focused on original content and odds-comparison tools.

“Data represents the heart of the sports betting industry, which is why we set out to build the most data-driven media company in the space. Joining forces with Mark and the OddsBoom team will accelerate our mission to provide premium betting data and news to sports bettors of all types,” OddsJam Co-Founder Alex Monahan said.

“I started OddsBoom to build products geared toward helping both novice and experienced bettors make sense of the burgeoning sports betting market in the US. With my 20+ years of experience in the field and the great team at OddsJam, we are going to create something special,” Knight added.

The addition of Knight and the OddsBoom team will allow OddsJam to continue to develop its rapidly-growing content vertical, which already includes a 10-person editorial team tasked with purveying daily written and digital content covering a range of topics – from betting education and strategy to previews and picks-driven content – across all major sports.