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EFL Extends its Partnership with Flutter’s Sky Bet

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The English Football League (EFL) is extending its long-term collaboration with Flutter’s Sky Bet.

Sky Bet CEO Steve Birch said the partnership will focus more than ever on responsibility. He said the partnership, which covers the second to fourth levels of English football and is now approaching its tenth year, will promote safer gambling. The slogan “Take Time to Think” will appear on clubs’ sleeve badges and on LED advertising, matchday programmes and big screen ads.

Birch said: “This has always and rightly placed safer gambling at its heart, while also establishing a framework that allows us to engage the millions of EFL fans and connect them with the teams, players, and communities that they passionately support. And if last year’s footballing drama is anything to go by, they are in for another treat this season.

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“Back to full capacity following the pandemic, Wembley hosted close to 200,000 football fans across three exciting league finals in May, whereby two sleeping giants of English football – Nottingham Forest and Sunderland – were promoted from the Championship and League One respectively, with Port Vale coming up from League Two.

“With both attendances at, and viewership of, last year’s EFL finals and play-offs close to record highs, Sky Bet was pleased to have access to its largest sponsorship inventory to date.”

The CEO noted that Sky Bet has introduced collaborations with a range of responsible gambling bodies as part of its EFL deal. That includes work to promote the TalkBanStop initiative run by GamCare, Gamstop and Gamban. The company will also continue to fund its £1m multi-year support for EPIC Risk Management, which seeks to educate club staff and players about gambling-related harm.

Birch said: “These initiatives demonstrate how both Sky Bet and the EFL have pioneered what a collaborative and constructive partnership can look like between a betting company and a sporting organisation.

“As part of Flutter, one of the largest-listed sports betting and gaming companies in the world, we’ve been able to use these learnings to establish similar commercial relationships with leading sports bodies such as the NFL and NBA in the US and the NRL in Australia, while also developing standards around areas such as betting integrity.

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“While these partnerships should not escape scrutiny, neither should their benefits be wilfully ignored. So, like the thousands of football fans cheering on their team this weekend, I’ll be supporting the EFL and our long-standing partnership, all of us hoping for another successful season.”

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Blokotech partners with Mascot Gaming

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Blokotech, a leading innovator in iGaming software solutions, has agreed a new collaboration with casino content developer, Mascot Gaming.

Blokotech’s partners will benefit from an extensive range of unique games from Mascot Gaming, including popular hits For the Realm Deluxe, Zeus The Invincible, Plinko Pop, and Spicy Candies Roadblocks. Mascot’s studio produces games with stunning graphics, engaging features, and exciting gameplay, making them a valuable addition to Blokotech’s growing content portfolio.

Backed by its next-generation B2B technology, Blokotech empowers operators through its flexible, scalable Bloko platform. With Latin American DNA and an ever-expanding network of top-tier content partners, the company is redefining localised gaming through advanced solutions.

Blokotech Co-Founder and CEO Salvatore Messina commented: “At Blokotech, our mission is to empower operators with exhilarating content that elevates the player experience. Mascot Gaming brings a perfect mix of innovation and entertainment, and we’re confident their titles will be a huge hit.”

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Artem Vaslyuk, LATAM Team Lead at Mascot Gaming: “Teaming up with Blokotech is an exciting step forward in our journey across Latin America. Thanks to this collaboration, our games are now reaching several operators in the region, helping us bring our signature mechanics and bold designs to even more players. We truly value this partnership and look forward to creating great experiences together for the local gaming community.”

The post Blokotech partners with Mascot Gaming appeared first on European Gaming Industry News.

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REGISTRATION NOW OPEN FOR GLOBAL GAMING EXPO 2025

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Gaming’s Premier Global Event Celebrates 25 Years of Excellence in Las Vegas, Oct. 6-9

Registration is now open for G2E 2025, presented by the American Gaming Association (AGA) and organized by RX. Celebrating its 25th anniversary, Global Gaming Expo continues to act as a catalyst for innovation and excellence, setting the benchmark for the industry standard as the global gaming community convenes at The Venetian Expo from Oct. 6-9. Exhibitors, media, and attendees can find more information and register now by visiting globalgamingexpo.com.

Supported by the Association of Gaming Equipment Manufacturers (AGEM), this historic year features exciting new additions to the show-floor experience, including the high-stakes Dealer Championship and reimagined iGaming Hub in the iGaming Zone.

“G2E 2025 is unlike any year before. Introducing the latest innovations, immersive experiences and business-driving programs, G2E is the place for the international gaming community to look ahead and network in a way that can only happen in person,” said Korbi Carrison, RX’s Event Vice President for G2E.

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For 25 years, G2E has been the most influential trade event for the legal, regulated global gaming industry, fostering innovation and driving growth across casinos, hospitality, technology, iGaming, sports betting and more. The event will welcome over 25,000 industry professionals from more than 120 countries, regions and territories, and nearly 400 exhibitors showcasing the latest global gaming technologies.

“As the event that shapes the future of gaming, G2E fosters an environment that empowers and celebrates the decision makers driving the legal, regulated industry forward at a pivotal time,” said Maureen Beddis, AGA’s Senior Vice President of Membership and Events. “This year’s show is the culmination of 25 years of innovation and progress – and the can’t-miss event of the year for anyone invested in shaping what’s next for gaming.”

G2E 2025 will reflect the industry’s growth with a diverse range of offerings and experiences:

  • New this year, the G2E Dealer Championship marks the nation’s first competition of its kind, celebrating the skill and professionalism of top land-based U.S. casino dealers.
  • The all-new Meeting Zone, where AI-driven matchmaking ensures attendees make the most of their time, with seamless scheduling through the G2E mobile app for business connections tailored to professional goals.
  • The G2E Networking Lounge returns as a hub for engagement and collaboration, offering a dedicated space for meaningful conversations across the G2E community.
  • Debuting this year, the G2E Media Zone offers state-of-the-art studio space for media partners to conduct interviews, produce content, and connect with industry leaders. Space is available for hourly booking throughout the event.
  • The 2025 education program features over 100 sessions and 330 speakers, offering insights from leading voices across gaming.
  • A reimagined iGaming Zone delivers immersive opportunities to experience the latest advancements in legal, online gaming – from cutting-edge technology to expert-led conversations and networking in the iGaming Hub.

Education sessions will run from Oct. 6-9, and the expo hall will be open from Oct. 7-9. For more information and to register for G2E 2025, visit globalgamingexpo.com.

 

The post REGISTRATION NOW OPEN FOR GLOBAL GAMING EXPO 2025 appeared first on European Gaming Industry News.

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Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited

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Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited
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Gaming Corps, a publicly listed game studio based in Sweden, has entered into a strategic collaboration agreement with global iGaming group and existing major shareholder, Denwena Limited.

The agreement, subject to approval by Gaming Corps’ shareholders, aims to drive growth through the joint production, marketing and distribution of games.

In addition, Denwena will market Gaming Corps as a game studio to other operators and providers, as well as use its extensive network of streamers and influencers for major digital marketing campaigns for the games produced under the collaboration.

The agreement is based upon milestones regarding Gaming Corps’ monthly revenue, linked to the joint games produced. Each milestone is achieved when the turnover from the collaboration reaches or exceeds a specific threshold for a single calendar month, outlined in the table below.

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Should these milestones be achieved, Denwena Limited will be compensated through a warrant program with a predetermined number of shares in Gaming Corps for each milestone reached.

If the collaboration achieves all eight milestones, which Gaming Corps and Denwena Limited acknowledge to be ambitious, the maximum number of warrants Denwena Limited can receive is 208,640,208 with the maximum dilution in Gaming Corps shares fixed at 58.9%.

Each warrant entitles Denwena to subscribe for one new share in Gaming Corps at a subscription price of SEK 1.34 (which corresponds to 130 per cent of the volume-weighted average price (VWAP) of the Company’s share on Nasdaq First North Growth Market thirty trading days before June 16, 2025

Given the high levels of turnover required by the agreement’s various milestones, there is no communicated timetable for when each milestone will be achieved.

In addition to the collaboration agreement, Gaming Corps and Denwena Limited have entered into a loan agreement for a credit facility totalling €2 million, maturing on 20 June 2028 with an interest rate of 6 per cent per annum.

The total value of the agreement is approximately SEK 280 million, which means that the rules in AMN 2025:19 on certain related party transactions need to be considered to comply with generally accepted practice in the stock market.

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Against this background, the agreement is subject to approval by Gaming Corps’ shareholders at an extraordinary general meeting. Notice of the meeting will be published shortly. The shares and votes held by Denwena will not be considered in the resolution of the General Meeting.

If milestones are reached, Denwena will subscribe for new shares in Gaming Corps with the support of the warrants Denwena receives in connection with each milestone.

These shares will be transferred from Denwena to Denwena’s owners to avoid mandatory bids in the Company. There is no agreement or other agreement between Denwena’s owners regarding the coordinated exercise of voting rights in Gaming Corps.

“The collaboration with Denwena Limited has had a flying start, and when they first chose to double their RGS agreement with us and then also enter heavily as an owner in connection with our directed share issue in the autumn of 2024, it was an important step for our company journey. To now be able to tell you about the continued path we have set out for Gaming Corps together with them feels incredibly exciting. Our common ambition is to build Gaming Corps into one of the great dragons among the world’s game studios in the coming years. Thanks to the step-by-step model with milestones that the collaboration is based on, the risks for us as a company are small, while the opportunities for both the Company and us shareholders are extremely exciting,” comments Juha Kauppinen, CEO of Gaming Corps.

“We are very pleased with the design of this agreement. In the event of a successful exchange, there is indeed a large dilution effect on our share, but at the same time it is fully conditional on extreme revenue growth levels for Gaming Corps, levels that most likely create value for our shareholders at completely different levels than the dilution effect,” adds Bülent Balikci, Chairman of the Board of Gaming Corps.

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“This, in turn, means that if sales do not increase according to our set milestones and joint ambition, there will be no dilution of the share. In addition, Denwena is committed to supporting us with the financing needs that may arise when we gear up the organisation in such a comprehensive way through a loan agreement. Thus, the structure of the agreement creates double built-in protections for our existing investors. 

“Here I would also like to clarify that it is only the turnover directly derived from the collaboration with Denwena Limited that is included in these calculations of milestones, while our other operations continue according to the previously communicated strategy and plan.”

Juha Kauppinen, CEO of Gaming Corps, concludes: “Although we have had a very good revenue development in Gaming Corps in recent years, the figures discussed in this collaboration are at very high levels. If we were to achieve only a couple of these milestones, we are likely to be more than profitable, which would be a fantastic development for Gaming Corps and the shareholders. 

“In parallel, we will of course also continue to build the Company according to our previous communication, where our strong distribution network and our innovative, unique game engines have given us a solid foundation for increased shareholder value in the long-term work towards profitability, concludes.”

The post Gaming Corps signs groundbreaking strategic agreement with major shareholder, Denwena Limited appeared first on European Gaming Industry News.

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