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Zeturf Group’s sports betting brand ZEbet has entered into a partnership with French Ligue 1 football club FC Nantes. Under the deal, Zebet branding will appear on first team players’ shorts for the next three seasons.

“Aware of addressing all audiences, the many operations planned during the season will allow sharing joyful moments while transmitting the keys to responsible gaming,” FC Nantes said in a release.

The new partners have also underlined their interest in promoting sports betting in an “original and recreational” way through several activations.

Zeturf Group, which also owns the Zeturf horse racing betting platform, joins the club in the second-tier partnership level of Nantes’ portfolio just below kit supplier Macron and main shirt sponsor Synergie.