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Fulham Football Club has signed a record sponsorship with betting firm W88 as a Front of Shirt and Main Team Partner for the 2022/23 Premier League season.

As per the deal, the shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. W88 will also receive visibility across the club’s stadium, Craven Cottage, on matchdays, and via the club’s digital channels.

The new kit for the 2022/23 season will be unveiled on July 29, and will be worn by the men’s team in their final pre-season friendly fixture against Villarreal on July 31.

“We are both proud and excited to be partnering with London’s oldest professional football club, Fulham FC, as they return to the top-flight of English football. We are also looking forward to engaging with their passionate global fanbase during the season ahead and delivering innovative content with the Club. With a global footprint, W88 is a brand which represents integrity, trust and excellence and we will be actively promoting responsible gaming,” Hilly Ehrlich, Business Development Manager at W88, said.

“We’re pleased to welcome W88 on board as Main Team Partner this season in a record sponsorship deal for the Club. The deal provides significant revenue to assist with our commercial objectives, enabling us to compete in a challenging and exciting Premier League campaign,” Jon Don-Carolis, Sales Director at Fulham FC, said.