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Betway

Digital Gaming Corporation Names Deutsch NY as US Agency Partner for Betway Brand

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Digital Gaming Corporation (DGC), Betway’s exclusive US rights holder, has named advertising agency Deutsch NY as the company’s strategic partner in the US.

Deutsch NY will work with DGC on growing the Betway brand, market-by-market, eventually taking it nationwide. The agency will also handle creative strategy and in-market activations as the lead agency of record in the US.

Through DGC, the Betway brand launched in the US in 2021 and is currently live in seven states: New Jersey, Pennsylvania, Indiana, Iowa, Colorado, Arizona, and Virginia.

“We felt a real kinship with Deutsch NY; they showcased their significant expertise in this fast-paced, growing space, as well as strong strategic insight in the category, the competitors, and the consumers that fuel sports betting. We both believe the possibilities are endless, and we can’t wait to partner with the team,” DGC’s senior regional brand manager Syd Harris said.

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“We’re excited to be working with Deutsch NY as we continue to build the Betway brand in the US. The Betway brand is now live in seven states in the US, with plans for further growth in the pipeline. Deutsch NY impressed us with their creative capabilities and strategic thinking, which we believe will help us deliver against our visions and goals of being a major player in the US sports betting space,” Bruce Watermeyer, executive vice president of North American Operations for DGC, said.

“We are super passionate and excited about Betway as a brand and their vision to disrupt the category. Taking on the crowded online sports gambling space and helping the brand establish itself in the US market are the types of challenges we love taking on. We look forward to partnering with the DGC-Betway team as we maximize their entry into this market and build for their future success,” Deutsch NY’s chief executive officer Val DiFebo said.

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Betway

Super Group Comments on the Strength of the Business in 2023

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Management Presents at Needham Growth Conference on January 16 at 8:45 AM ET

Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business and Spin, the multi-brand online casino, today provided comments by management in advance of next week’s conference participation.

Neal Menashe, Chief Executive Officer stated, “We closed the year strong and reiterate our 2023 ex-US financial guidance of revenue of (EUR) 1.35 billion and operational EBITDA of at least (EUR) 240 million. For the year, we set annual records for both deposits and net gaming revenue and during the fourth quarter, we achieved a new record for unique monthly active customers, reflecting consistent customer engagement and our leading position in key markets. The growth in Africa continues and has resumed in Canada – this growth has more than offset the impact of regulatory changes in India. In the US, our net EBITDA investment for the year will be less than the (EUR) 70 million previously communicated. We are optimistic about another year of growth in 2024 and we plan to communicate our annual outlook when we announce our fourth quarter 2023 financial results in March.”

Participants may access a live webcast and replay of Super Group’s presentation during the 26th Annual Needham Growth Conference on the Super Group Investor Relations site https://investors.sghc.com/overview/default.aspx.

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Betway

Greentube continues Ontario expansion following Betway launch

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division, has continued to grow its presence in Ontario by taking its games live with leading operator and long-term partner Betway.

The supplier’s extensive portfolio of content, including classic hits such as Book of Ra Deluxe, Sizzling Hot Deluxe and Lord of the Ocean, will be made available to Canadian players across the province.

A host of contemporary titles will also make their way online. These include Egyptian Underworld, Apollo God of the Sun 10 Win Ways and Book of Ra Deluxe 10 Win Ways, as the supplier continues to deliver popular games featuring first-class features and mechanics.

The integration of content took place through the iForium aggregation platform as Greentube continues to gain greater coverage across the region.

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Ontario continues to be a key market for the company since it received its supplier license from the Alcohol and Gaming Commission of Ontario (AGCO) in 2022. This followed multiple launches across Canada in the provinces of British Columbia, Manitoba and Quebec

Jordan Wall, Sales & Key Account Manager at Greentube, said: “Greentube has a fantastic long-standing partnership with Betway and together we have achieved fantastic things in established and emerging markets worldwide. We’re excited for our continued mutual growth across North America.”

Joachim Bjerg, Head of Marketing for Betway in Ontario, said: “It’s great for the Betway brand and Greentube, a leading provider of classic gaming content, to partner up in Ontario. Our market data shows that our customers really enjoy playing fun and innovative casino games, so adding premium content like Greentube’s will continue to help Betway thrive in the province.”

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Anthony Werkman

Betway Add National Bank Open to Their Tennis Portfolio

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Betway has announced the addition of the National Bank Open presented by Rogers in Toronto to their portfolio of global tennis sponsorships, becoming the Official Betting Partner of the competition.

The 2023 edition of the ATP Masters 1000 tournament takes place between 5 and 13 August at the Sobeys Stadium with the 10,800 capacity Centre Court hosting the final at the tennis complex.

The brand has agreed a multi-year deal where they will have high-profile courtside visibility on the backwall around the Sobeys Stadium complex throughout the eight days of play.

Since 1881, the best players in the world have showcased their skills on Canadian courts, with an impressive list of past champions including legendary names such as Bjorn Borg, Ivan Lendl, John McEnroe, Roger Federer, Rafael Nadal, and Novak Djokovic, who has won the tournament four times.

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The newly crowned Wimbledon champion and World Number 1 Carlos Alcaraz is scheduled to play in Toronto for the first time and will play his opening match during the night session of Wednesday 9 August.

Anthony Werkman, CEO of Betway Group, said: “Adding to our enviable portfolio of tennis sponsorships globally, we’re delighted to welcome the National Bank Open to the Betway family.

“This competition is steeped in history and is a firm-favourite for tennis fans, so we’re obviously very excited to be a partner as we continue to be known as the number one betting brand within tennis.”

Rob Swann, Chief Commercial Officer, Tennis Canada, said: “We are delighted to partner with Betway and welcome them to our incredible group of corporate partners.

“We look forward to working closely with them as part of this multi-year agreement as we deliver an exceptional event for our fans.”

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