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GEF Reveals Innovation Showcase Partners for Commonwealth Esports Championship

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The Global Esports Federation (GEF) has revealed that the forthcoming Commonwealth Esports Championships will feature a dedicated Innovation Showcase area, shining light on powerful Active Esports technologies that are leading in the convergence of esports and sport.

Three key presenting partners – Refract Technologies, Init Esports and the World Freestyle Football Association (WFFA) – have been confirmed for the Innovation Showcase, which will run during the #CEC2022 in Birmingham from 5-7 August 2022.

“The Innovation Showcase at the first-ever Commonwealth Esports Championships will provide a live, interactive opportunity for these leading partners to share their technology and innovations with the athletes and ticket holders. The Global Esports Federation is proud to provide this opportunity and forum to connect, discuss and share these innovations. Esports and its related sectors are built around communities, and we are proud to collaborate with leading innovators like Refract, Init Esports and the WFFA,” Paul J. Foster, CEO of the GEF, said.

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Refract Technologies, GEF’s Global Partner for Interactive Technology, is a Singapore-based group of engineers, game producers, artists, and entrepreneurs with a deep passion for, and experience in the gaming and technology industries.

Refract will demonstrate AXIS, a proprietary real-time, full-body, motion-tracking solution offering untethered freedom of movement, turning the body into a real-time game controller. Players can use this to play FreeStriker, a first-person fighting game in a futuristic virtual arena. Refract will also be showcasing Tic Tac Bow, a new mobile archery game.

“Refract is thrilled to have this opportunity to showcase AXIS, our proprietary active gaming technology, as well as our game titles, at the first-ever Commonwealth Esports Championships. We are proud to partner with the GEF. Besides directly engaging with games fans and esports spectators through our Live exhibit, we also hope to inspire more developers and content creators around the world to join us in redefining game experiences and extending human experience beyond reality,” Michael Chng, CEO of Refract Technologies, said.

Init Esports is a woman-led startup that focuses on sim racing special events and motorcycle esports tournaments, bringing esports content to fans and sponsorship opportunities to brands. At the Innovation Showcase they will demonstrate Sim Racing experience by Init Esports, using the market-leading game Assetto Corsa Competizione.

“Sim racing creates a direct line into the real world. Current F1 and NASCAR race car drivers practice their skills on simulators, and gamers perfect their talent to have a chance to fill a seat in an F1 car or become a digital esports sim racing champion. It’s so interconnected. Motorsports and gaming tend to be heavy on the male side and sim racing can provide a relatable and less threatening way for everyone interested in both industries. The possibility to make mistakes while playing is also very important because it can shape one individual life to keep trying and learning. Proud for this collaboration with the GEF. During the #CEC2022 everyone new to esports – should come and try a sim – and for the experts to show the public how engaging it is,” said Stefy Bau, CEO of Init Esports, three-time motocross World Champion.

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Craig Levine

Zenni Optical Announces Partnership with ESL FACEIT Group (EFG)

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Zenni Optical, the world’s leading online eyewear retailer, announced a partnership with ESL FACEIT Group (EFG), the leading esports and video game entertainment company. Designed to integrate eye health education with innovative eyewear solutions for the esports community, the partnership will officially launch at DreamHack festival in Dallas, taking place from May 31 to June 2.

This collaboration will showcase a co-branded collection of lifestyle and competitive eyewear and accessories, highlighting Zenni Optical’s commitment to promoting overall eye health, particularly in addressing issues like eye fatigue and strain. Additionally, the initiative will incorporate essential eye health education across various DreamHack Festivals, in alignment with EFG’s broader mission to foster inclusive gaming worlds and engaged, supported communities.

“DreamHack and ESL represent some of the most community-centric and prestigious competitive events in the world. In their own unique ways, they embody esports for everyone. By partnering with these incredible brands across the gaming and esports spaces, we aim to create engaging experiences that combine eye-health education with innovative eyewear solutions for players and fans at all levels,” said Robb Chiarini, Head of Gaming, Sports, & Events at Zenni Optical.

“We are thrilled to partner with Zenni Optical as the Official Eyewear Partner of DreamHack and ESL. The genuine passion that Zenni has for the esports industry is a refreshing sight to see, and a major driving factor for the decision behind our partnership. Zenni’s ongoing commitment to provide eyewear for everyone mirrors our own drive to create worlds beyond gameplay for gamers everywhere,” Craig Levine, Co-CEO at EFG, said.

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ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH

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Anichess, a subsidiary of Animoca Brands and the progressive chess-based online strategy game developed in partnership with Chess.com and five-time World Chess Champion Magnus Carlsen, today announced a partnership with global esports brand Team Secret to further connect competitive gaming and Web3. John Yao, CEO of Team Secret, will join Anichess as an advisor.

Anichess is an innovative chess-based Web3 game developed in a collaboration between Animoca Brands and Chess.com, the renowned global online chess platform. Anichess provides a novel tactical twist on the classic game of chess by implementing spells that open up new strategies and gameplay, and that require players to rethink the rules of traditional chess as they uncover the expansive lore within the world of the gameboard. Anichess recently raised a funding round of US$1.8 million, led by Sfermion and Amber Group with participation from Fenbushi Capital, Aspen Digital, SNZ Capital, and others (see announcement of 25 April 2024).

Team Secret is a global esports brand dedicated to bringing together the best gamers to compete worldwide, while also delivering entertaining experiences to its fans. It offers advertising and promotional sponsorship, talent and team development, business management, coaching, and other forms of support to both professional and aspiring players in the esports arena.

The partnership between Anichess and Team Secret aims to solidify chess’s esports status by combining a new platform to play and learn on for an engaged audience of up-and-coming online chess masters. Ahead of the player-versus-player (PvP) mode launch later in Q2 2024, Anichess will receive input from Team Secret on its game design as well as support in bringing the spellbinding game to a dedicated community of esports players.

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“Esports has always been a core pillar of Anichess’ modernization of chess’ legacy,” said Brian Chan, head of Anichess. “Anichess’s engaging visuals, tools to improve and thrilling spells make it an amazing platform for all competitors, regardless of chess experience. We look forward to those willing to take on the challenge when PvP arrives in-game soon.”

“For how ancient the game of chess is, its esports scene is a fresh, rising star in terms of viewership, player base and tournaments,” said John Yao, CEO of Team Secret. “Anichess is a promising twist on chess, with even more of what makes the original great: compelling tactics, broad recognition and rewards for players willing to think outside the box and surprise opponents. I’m looking forward to guiding Anichess into the realm of esports and integrating the new chess platform into our dedicated community.”

The post ANICHESS PARTNERS WITH ESPORTS LEADER TEAM SECRET AHEAD OF PVP LAUNCH appeared first on European Gaming Industry News.

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CREAM CITY CONVERGENCE ESPORTS TOURNAMENT SELECTED AS CAPCOM PRO TOUR EVENT

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Bucks Gaming’s Cream City Convergence Esports Tournament has been selected as a Capcom Pro Tour event, becoming one of just three tournaments in North America chosen to be a qualifier for the prestigious Capcom Cup.

The Capcom Cup is an annual Street Fighter 6 competition, hosted by video game developer and esports organizer Capcom, with a $1 million first place prize. Each year, Capcom selects a small number of tournaments worldwide to serve as Capcom Pro Tour events, with the winning players from each event qualifying for the Capcom Cup. As one of the tournaments selected by Capcom for the honor this year, Cream City Convergence will become the first esports event run by an NBA team to work with a major esports organizer.

Top-ranked Street Fighter 6 players will compete at Cream City Convergence when it returns for its second year on Saturday, Aug. 24, at Baird Center. In addition to Street Fighter 6, this year’s tournament will also have brackets for Tekken 8; Super Smash Bros Ultimate; Super Smash Bros Melee; and Guilty Gear: Strive.

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