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Cogniac Corporation, a leader in enterprise-class Artificial Intelligence (AI) image and video analysis, announced its partnership with Melco Resorts & Entertainment Limited (Melco). The partnership implements Cogniac’s proprietary visual data processing platform to support operations of Melco’s loyalty programme, Melco Club, at the company’s City of Dreams Manila luxury integrated resort.

Cogniac’s AI-based computer vision platform facilitates the operational capacities of the integrated resort’s exclusive rewards programme, Melco Club. Melco’s integrated resorts feature popular loyalty programmes which require the counting and verification of large numbers of casino chips. The Cogniac system reduces the amount of resources required to maintain efficient operations, allowing the redistribution of employees to areas of more strategic value. The efficacy of the AI-based machine vision platform has eclipsed the human benchmarks, reaching 99.7% accuracy while massively increasing speed.

“We’re thrilled to be working with Melco and are excited about the unique application of our system. The Cogniac AI-based machine vision is an excellent fit for use at Melco’s integrated resorts; driving efficiency in repetitive tasks and offering Melco the ability to focus on its strategic efforts and scale. The success of the program so far concretely demonstrates the adaptability of AI, and our system, to drive value,” Vahan Tchakerian, Chief Partnership Officer at Cogniac, said.

“In our commitment to pushing boundaries to create the most innovative and memorable experiences for each and every Melco guest, we continue to embrace the implementation of ground-breaking artificial intelligence hardware including Cogniac’s AI-based machine vision. The system scales our ability to process data, dramatically improving our loyalty program’s operational accuracy, service quality and guest experience. We are confident that the collaboration will continue to help us achieve these goals beyond the initial scope of the pilot,” Avery Palos, SVP & Global Chief Information Officer at Melco, said.