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Entain, the global sports betting, gaming and interactive entertainment group, has opened a new workplace in Stratford, East London. The company describes the new facility as a “workplace of the future.”

The workplace, which opened last week, provides a 500-capacity collaborative workplace for the Group’s content creators, traders, retail and brand teams, who are spearheading the development of innovative products and experiences for its customers.

It also features an e-sports player zone, state-of-the-art media studio, sports café, grandstand which brings people together and drives excitement around internal events, and well-being and accessibility facilities.

The reopening comes as Entain continues to redefine the sports betting and gaming industry and lead in interactive entertainment. The newly designed office space is a central part in driving this growth, by providing its people based in Stratford, London, with a collaborative, productive and innovative place to work.

This sits alongside the Group’s £100m commitment to innovation, and comes after it revealed that Ennovate will launch this spring, which will lead the way in delivering new, immersive experiences by leveraging cutting-edge technologies.

“We set out to develop a workplace that embodies the spirit of who we are as a global business, with innovation and collaboration at our core. Including features such as wellbeing spaces, collaborative hubs and the latest technology, we were able to create an environment that not only enables all of our colleagues to thrive, but also create and deliver fantastic experiences for our customers,” Andy Hicks, Retail Managing Director, UK & Ireland at Entain, said.

The new workplace will also operate on 100% renewable energy, bringing the Group one step closer to its commitment of becoming carbon net zero by 2035.