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BetPlay

BetPlay Becomes Official Betting Partner of the NBA in Colombia

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The National Basketball Association (NBA) and BetPlay, the market-leading multi-channel sports betting operator, announced a multiyear partnership that makes BetPlay the Official Betting Partner of the NBA in Colombia.

Throughout the exclusive partnership, BetPlay and the NBA will provide unique gaming experiences, promotions, products, and content for NBA fans in Colombia across BetPlay’s retail and online offerings. BetPlay will also be featured in Colombia across the NBA’s digital and social media platforms, including presenting localized content on the NBA’s Facebook pages and offering fans across the country the option to view BetPlay’s odds on NBA.com and the NBA App. Additionally, BetPlay will serve as the presenting partner of a localized version of NBA Pick‘Em: Bracket Challenge, one of the NBA’s free-to-play prediction games.

“We couldn’t be more excited to partner with BetPlay as we continue to engage our passionate fans in Colombia and enhance the ways in which they consume the NBA. As the gaming landscape continues to grow, we look forward to working collaboratively with BetPlay to offer new opportunities for local fans to display their interest in their favorite players and teams,” said Kuljeet Sindhar, Associate Vice President, International Fantasy & Gaming, NBA.

“The NBA has an incredibly enthusiastic fanbase here in Colombia and we are thrilled to partner with the top basketball league in the world. As an official partner, we hope to build on the NBA’s ongoing commitment to generating excitement in the game of basketball in Latin America,” said Germán Segura, CEO Corredor Empresarial, BetPlay.

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BetPlay will use official NBA betting data, statistics, and branding on its betting platform in Colombia. BetPlay and the NBA will also promote responsible wagering and collaborate on best-in-class practices to protect the integrity of NBA games. The partnership will build on BetPlay’s existing NBA offerings, including Highlight Games’ virtual 24/7 sports betting game “NBA Last 60” which allows fans in Colombia and around the world to experience the excitement of the league through highlights of past NBA games.

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3 Oaks Gaming

3 Oaks Gaming expands LatAm footprint with BetPlay agreement

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iGaming distributor gains strategic entry into Colombian market

3 Oaks Gaming, an established distributor of iGaming content, has gone live in Colombia after agreeing a partnership with leading operator, BetPlay.

3 Oaks Gaming is set to enhance its reputation in Colombia, one of LatAm’s most mature markets. Its full portfolio will be integrated onto BetPlay’s cutting-edge platform, allowing Colombian players to navigate its catalogue of slots.

With titles such as Sky Pearls: Hold and Win, 3 Egypt Chests: Hold and Win and Coin UP: Hot Fire 3×3 launching this year, the supplier has elevated its games library with subtle twists to its mechanics, bolstering the overall player experience.

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Founded in 2017 in Colombia’s capital, Bogota, BetPlay has propelled itself into one of the market’s biggest operators, with its casino offering continuing to expand across the region.

This collaboration reinforces 3 Oaks Gaming’s strategy of establishing a presence in LatAm as 2024 progresses, with this entry into Colombia following swiftly on from agreeing a partnership with EstrelaBet in Brazil.

Sebastian Damian, Managing Director of 3 Oaks Gaming, said: “Colombia is one of LatAm’s most established markets and we believe our high-quality slots will resonate perfectly with users in the jurisdiction.

“Our journey into LatAm is an exciting time for everyone at 3 Oaks and to agree a partnership with BetPlay will only boost our presence in Colombia.”

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BetPlay

EvenBet Gaming expands presence in Latin America with Betplay launch

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Integration sees provider significantly strengthen its position in key market

EvenBet Gaming, a leading developer of online gaming software and solutions, has announced its poker solutions going live on Betplay, one of the top sports betting operators in Colombia.

BetPlay, owned by Corredor Empresarial, has a user base exceeding 3 million players. In six years of operation, it has become a major player, contributing to 60% of the country’s online betting market.

Under the terms of the agreement, EvenBet provides its full suite of gaming products to Betplay, including its industry-leading poker software. Integrating EvenBet’s innovative and flexible gaming solutions will allow Betplay to enhance its gaming offering and provide Colombian players with an exceptional online entertainment experience. Currently, BetPlay is gearing up for a robust communication campaign to strengthen its poker operation in the Colombian iGaming landscape.

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This partnership, secured in 2023 and resulted in poker going live now, marks EvenBet’s continued expansion in the Latin American iGaming market and entry into the rapidly growing Colombian online gaming industry. Colombia represents a core target market for EvenBet due to the country’s thriving regulated online gaming sector.

Dmitry Starostenkov, CEO at EvenBet Gaming, said: “Partnering with a premier brand like Betplay is an exciting opportunity for EvenBet Gaming as we further expand our footprint in Latin America.

“As one of the biggest sportsbooks in Colombia, Betplay has an outstanding reputation and reach with players. We look forward to powering the next phase of growth for their gaming business and increasing our presence in this key strategic market.”

Daniel Arias, Online Manager of BetPlay, highlighted the importance of the partnership: “The integration of EvenBet has significantly enriched our digital entertainment offering. We are committed to further expanding our content portfolio and offering customers an exciting range of products.”

Manuel Jiménez, Sales Manager in LatAm, added: “It is gratifying to see the steady growth of the poker vertical in BetPlay’s operation since our solutions went live on their platform. Colombia now has an operator offering the country’s main iGaming poker network, allowing players of all levels to rely on a solid, responsible, and recognized brand backed by the Colombian regulator, Coljuegos.”

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BetPlay

Hacksaw Gaming Enters Colombian Gaming Market via Betplay Collaboration

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Supplier of premium online casino content Hacksaw Gaming has broken into the Colombian gaming market after forging an alliance with Betplay.

The agreement sees Hacksaw Gaming supply the operator with an assortment of top performing online slot titles including flagship creation Wanted Dead or a Wild, in addition to chart-toppers Chaos Crew and Stack’em.

Hacksaw Gaming’s Colombian market debut marks another significant milestone for the fast-growing company, which also entered the Lithuanian market just weeks ago, helping to bolster its footprint on the international stage.

Hacksaw Gaming CEO, Marcus Cordes, said: “We’ve overjoyed to enter one of the biggest markets in South America, capping months of hard work behind the scenes.

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“Our award-winning content has proven hugely popular in South America and we have no doubt our games will resonate with Colombia’s discerning casino audience thanks to this deal with Betplay.”

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