PointsBet Canada has joined the NHL Alumni Association (NHLAA) as their exclusive sports betting partner in Canada and official partner in the US.

The multi-year deal begins immediately and grants PointsBet Canada with the marketing and licensing rights to the NHLAA and the many iconic NHL Alumni across North America.

“The NHL Alumni Association has always been at the top of our list as PointsBet entered Canada. Saturday night hockey is an institution from coast-to-coast-to-coast. Being able to partner with the likes of Paul Coffey, Nicklas Lidstrom, Mike Vernon, and the countless other NHL Alumni that skated across our screens will allow us to deliver the authentically Canadian gaming experience that we want to bring sports fans,” Nic Sulsky, Chief Commercial Officer of PointsBet Canada, said.

“What made the partnership with PointsBet Canada so attractive was their appreciation of what makes our Alumni unique. From the very beginning, PointsBet Canada understood our mission at the NHLAA, which is to ‘Honour the Past’ and provide hope and help for all NHL Alumni and their families. I am thrilled that they will also be embracing our players’ roots and hometowns across the country where their NHL dreams began,” Glenn Healy, President and Executive Director of the NHLAA, said.

Healy added that the NHLAA also chose PointsBet Canada because of the company’s focus on responsible, legal gaming.

“It was clear in all of our conversations that PointsBet would play within the rules as a responsible gaming operator, and they were willing to partner with our players to deliver this important message to Canadians,” Glenn Healy said.

“We are fully supportive of government efforts to create a regulated gaming environment because it will create a level-playing field that not only protects consumers, but eliminates the illegal and grey-market. We are thrilled to be able to join the NHLAA to use our collective voice to promote safe wagering as a legal operator,” Scott Vanderwel, Chief Executive Officer of PointsBet Canada, said.