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Betfair

FanDuel Extends Scientific Games & OpenBet Partnership to Connecticut

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Scientific Games and OpenBet have entered the newly-legalized market of Connecticut with long-term partner and leading sportsbook operator, FanDuel Group.

Following a successful soft launch period that was exclusive to FanDuel and a limited number of operators, the Flutter Group brand is now live with a comprehensive offering that is powered by OpenBet’s modern, scalable, and robust betting technology.

Connecticut becomes the 12th U.S. state that FanDuel has launched a digital offering utilizing OpenBet technology to offer a safe and responsible betting experience. Last month, the operator entrusted the industry’s leading sports betting provider for its entry into Arizona, while it is also live with OpenBet across Colorado, Illinois, Indiana, Iowa, Michigan, New Jersey, Pennsylvania, Tennessee, Virginia, and West Virginia.

Deploying its sports betting technology in another state with FanDuel enhances OpenBet’s position as a leading supplier within the US sports betting market and highlights the strength and robustness of the company’s modular product offering. In addition to FanDuel, OpenBet powers Flutter Entertainment’s market-leading brands including Betfair, Sky Bet, and Paddy Power in Europe and Sportsbet in Australia.

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Cathryn Lai, Chief Commercial Officer at OpenBet, said: “It’s fantastic to see Connecticut embrace legalized sports betting and officially open its doors. We’re proud to have delivered our transformed and modern sports betting technology to one of the biggest names in the U.S. market and support their entry into Connecticut.

“Players are sure to love the exciting new experiences on offer to them, which can be easily and responsibly accessed through their mobile devices. This latest launch demonstrates we’re once again delivering on our promise to provide world class sports betting entertainment for players worldwide.”

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Betfair

Cruzeiro Esporte Clube Join Forces with Betfair

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The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube have landed a new sponsorship agreement with the UK-based operator, Betfair.

As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years.

The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.

Gabriel Lima, CEO of the club, said: “This historic partnership is the size of Cruzeiro. It has a lot of strength, a huge potential. The club is going through a very special moment. With serious and professional work, we are recovering the fans’ trust, which is fundamental for us. Closing with Betfair, one of the giants in its segment, is an important step on Cruzeiro’s way back to its well-deserved prominent position in Brazilian football.”

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Furthermore, a series of activations aimed directly at the approximately 10 million fans that comprise Naço Azul, including raffles and awards for VIP tickets and official products, exclusive promotions and experiences with Raposa talent, will be held.

Besides that, the operator has assured brand visibility in all Cruzeiro digital media, training epaulettes, interview backdrops, prisms in the stadium, logo on the team bus, and the release of a personalized club legends program.

Kimberley Daly, Managing Director of Betfair International, said: “We are very excited about this partnership, as we will have the opportunity to support Cruzeiro at a special and important moment in its 100+ year history.

“This partnership is a demonstration of Betfair’s commitment and investment in the club’s professional men’s and women’s teams, without losing focus on what is most precious to Cruzeiro: the fans. With Betfair, the game is different, and we put fans at the heart of everything we do to bring them experiences that only Betfair can offer.”

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FashionTV Gaming Group set to take ICE 2023 by storm, introducing industry leaders to its revolutionary ‘brand to business’ model in signature FashionTV style – on its luxury boat, the ‘FashionTV Queen’

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The world’s foremost gaming, casino and sports operators are invited on board of the ‘Floating Booth’, to discover the power of the FashionTV brand, as they launch their own FashionTV-branded casinos, sports websites and more in their home markets.

 Following another year of standout successes, FashionTV Gaming Group, one of the industry fastest growing companies announces its next phase of development, showcasing its innovative and unique ‘brand to business’ model, implemented for iGaming operators, at ICE 2023.

FashionTV is enjoyed by over 2 billion viewers worldwide, with a reputation spanning 25 years as the leading global luxury, lifestyle and fashion broadcasting channel.

FashionTV Gaming Group is the exclusive licensor of the FashionTV brand for online games, with FashionTV-branded games already successfully developed and/or distributed by industry giants, including Playtech, Flutter Entertainment, PokerStars, Paddy Power, Sky Bet, Betfair, Evolution, NetEnt, Red Tiger, Caliente, Betconstruct, EveryMatrix and more.

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Now, the Group will take its ‘brand to business’ model direct to B2C operators, as it seeks to sign license agreements with those premier gaming operators worldwide that have substantial captive markets. Working with market leaders across regions and countries, FashionTV Gaming Group will give its partners access to the power of a global megabrand, harnessing FashionTV’s extraordinary content to transform new, no-name launches, into massive, branded businesses. Delivering new growth engines that leverage a brand loved by billions – at a fraction of the marketing cost.

Sailing a wave of success to ICE 2023

FashionTV Gaming Group will be introducing this revolutionary ‘brand to business’ model to industry leaders in signature FashionTV style, on the exclusive ‘FashionTV Queen’ boat, docked right outside the ExCeL.

The fully branded FashionTV Queen will sail under seven bridges on its way to the ExCeL, before docking on the morning of 7 February.

Industry giants and leading partners are invited aboard this magnificent, luxury vessel – an authentic replica of a historic Mississippi Paddle Boat – for a packed schedule of FashionTV Gaming events, corporate meetings and parties.

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The boat’s first luxury level will be dedicated to corporate business meetings, accompanied by delicious food and drink, freshly prepared by the FashionTV gourmet chef.

Meanwhile, the upper deck will host ICE visitors for music and mingling with the FashionTV business development team, who are on hand throughout the day to discuss future business opportunities.

The glamorous FashionTV models will welcome guests at the ‘Wall of Fame’ for stylish photos. And of course, sunset heralds the arrival of the inimitable FashionTV parties, with limited, C-level only VIP tickets for receptions on 7 and 8 February, from 17.30.

Guests can expect superstar cabaret performances courtesy of FashionTV icons, alongside a showcase of FashionTV-branded products already taking the market by storm. Presenting these branded luxury lines of gaming products at their very best, surrounded by the glamour of a FashionTV party, typifies the way in which FashionTV Gaming Group combines virtual and real worlds, for maximum effect.

Visitors to ICE will find the FashionTV Queen docked outside the ExCeL, next to the Sunborn Hotel. Details are also on the ICE website and the FashionTV Gaming Group team and models will be available inside the conference centre to provide directions and schedule meetings.

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Industry leaders coming from the city can be picked up by the FashionTV Queen’s Rolls-Royce, chauffeuring them directly to the first-level corporate deck for their scheduled meetings, where new business partnerships will be discussed.

With the promise of powerful industry partnerships to be forged, revolutionary FashionTV-branded games, websites, luxury lines of products and new growth engines to launch – plus star-studded parties on the FashionTV Queen – this is an ICE experience not to be missed.

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Betfair

MGA Games continues to grow in Colombia with Betfair

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MGA Games, specialists in developing localised slot games for global operators, makes content available to users of the Betfair portal in Colombia. The leading international company in sports betting and online casino gaming joins the group of operators that trust in MGA Games’ slot games, offering a new and unique product to its customers.

The operator has just launched its first selection of MGA titles, including successful 5-reel slot games such as Golden Throne, Gold Mermaid by Renata Gonzalez, Wild Africa, Lucky Dragon, and Castle Slots. All are 100% mobile responsive and feature the MGA Games Triple View system allowing users to enjoy an exceptional gaming experience with high-quality content and high download speed to play without waiting from any device.

Javier Lanfranchi, Sales Director at MGA Games, comments: “Latin America is an important market for us. And continuing to position ourselves in Colombia is an important part of our internationalisation strategy. To do this with a partner like Betfair, one of the most important international operators with whom we have an excellent collaborative relationship, is greatly satisfying for us. We are sure this will be a highly positive relationship for both parties. At MGA Games, we create unique localised products that meet the highest quality standards, and we are sure that Betfair Colombia users will love them.”

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