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Premier League broadcasts in Sweden started already back in November 1969, and here at Betting.com we are proud to carry on this time-honoured tradition together with Viaplay. Thanks to a sponsor agreement we are happy to bring the entire 2021/22 Premier League season to Swedish viewers.

Many players from Sweden have left their mark on English league football over the years which has led to a large community in the Nordic country betting on Premier League.

The Premier League has developed so many memorable Swedish football talents through the years that it felt like our duty to sponsor Viaplay’s broadcasts. We hope that this season will bring many new memories,” said Martin Grozev, CEO of Betting.com.

Betting.com is a community for and by punters who love to share their betting tips, compare odds between different bookmakers in real-time, and always bet with the best possible odds on every available market.

Of course, Betting.com supports responsible gambling and advises those who feel they are losing control to seek help. All gaming companies reviewed by Betting.com are licensed and regulated by the UK Gaming Commission.

Betting.com is part of the Game Lounge Group, a marketing company founded in 2011 by Jonas Cederholm and Fredrik Langeland. The company has changed owners several times over the years and has been owned since 2019 by Bidco AB. Game Lounge Group has more than 120 employees spread across six offices in Europe.