Betfred Sports has launched a new OpenBet-powered retail sportsbook in Louisiana through a partnership with Paragon Casino Resort.

The Betfred Sportsbook inside The Draft Room at Paragon Casino Resort, Marksville, is the first retail venue in the state to allow customers to place legal wagers on a variety of sports.

The launch follows Louisiana voters’ approval of legalized sports betting in a November 2020 referendum, which was passed into law in June 2021.

“In bringing legalized sports betting to Louisiana through The Draft Room at Paragon Casino Resort, we sought a partner that was able to provide a scalable, reliable and compliant platform. Scientific Games’ OpenBet technology and retail solutions fit the bill perfectly and we can’t wait to see our customers in the state enjoying the plentiful entertainment experiences on offer,” Bryan Bennett, COO at Betfred Sports, said.

“The introduction of legalized sports betting to Louisiana is a major boon for Paragon Casino Resort and we are delighted to be working with Betfred to bring the widest range of opportunities to its customers. We look forward to a long and fruitful partnership in a State that has a big future within the sports betting landscape in the US,” Cathryn Lai, chief commercial officer for Scientific Games’ OpenBet, said.