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ACF Fiorentina and OlyBet announced a new regional partnership deal that will make OlyBet the Viola’s Official Regional Betting Partner in Europe.

OlyBet is the number one online gaming and sports betting brand in the Baltic region and an expansive European sports, gaming and entertainment platform. OlyBet delivers great content and experiences in sports betting, casino games, poker and live entertainment. OlyBet is an official partner of the NHL and NBA along with leading European sports clubs, athletes and entertainers. OlyBet is an igaming pioneer and continued leader in responsible gaming practices as well as an avid sponsor of local communities and sports development programs. Olybet.TV is its newest sports entertainment and news platform.

“We are delighted to welcome OlyBet to the Viola family and we are very pleased with this new regional partnership which confirms Fiorentina’s global growth in high potential markets like this one. I am convinced that the partnership will allow both brands to further develop their commercial strategy at an international level,” Giuseppe Barone, Fiorentina’s General Manager, said.

“We are very excited to begin this partnership with Fiorentina, its leadership, its players and most important, the fans. Fiorentina has a long tradition and strong ambitions for the future. The OlyBet and OlyBet TV brands will provide new and unique engagement opportunities for the Viola family and for fans of sport throughout Europe. A multiverse of sports entertainment and news, competitions and live events will be accessible globally through the OlyBet.TV platform. This is a great partnership,” Corey Plummer, Chairman and CEO of Olympic Entertainment Group and OlyBet Group, said.

The OlyBet and OlyBet.TV brands will be visible on the sideline LEDs throughout Europe and for home games played at the Artemio Franchi Stadium using the innovative digital overlay technology for geolocation of content, adopted by the Club at the start of this current season.