International Game Technology (IGT) has appointed Joe Asher as President of Sports Betting, effective October 1, 2021.

Reporting to Enrico Drago, IGT CEO Digital & Betting, Asher will lead the ongoing expansion of the IGT PlaySports sports betting business in North American markets.

“The PlaySports sports betting solution is among the most widely used in the US, powering approximately 50 U.S. sportsbooks for 20 customers across 18 states. We expect continued growth in our PlaySports business, and Joe Asher’s knowledge, experience, network and vision for sports betting are key ingredients to boosting our future success,” Enrico Drago, IGT CEO Digital & Betting, said.

Asher joins IGT having recently served as CEO of William Hill US. He held this position from 2012, when the business was created, until it was sold to Caesars Entertainment Inc. in April 2021. Asher joined William Hill when it acquired Brandywine Bookmaking, a company he created as a start-up in 2008.

“I’m really excited to join Enrico Drago and the IGT PlaySports team to help this business reach new heights for our customers and our shareholders. This is a unique moment in the North American gaming industry as sports betting is expanding rapidly and opportunities abound. I have some background working in partnership with PlaySports and I look forward to working with our team to further enhance our technology and trading capabilities to serve our existing and future customers,” Joe Asher, IGT President of Sports Betting, said.