Tipico has entered into a partnership with display screen provider TVM DOOH that will see its odds and content appear on screens in restaurants and bars in Colorado and New Jersey. TVM DOOH is the largest display screen network in restaurants and bars across the US.

“We’re thrilled to partner with TVM DOOH to reach sports fans in two important markets for our brand. Real-time sports data and premium betting insights are at the core of our proprietary mobile sports betting product, and this partnership with TVM opens up a highly engaging channel to showcase our odds experience to future Tipico players,” Keith Gormley, vice president of marketing for Tipico US, said in a press release.

“Through this partnership with Tipico Sportsbook, we look to elevate the sports bar experience with exciting offers and live odds in the moments that matter most. We’ve seen Tipico grow in the New Jersey market, and we’re excited to help strengthen their brand position and launch in new regions like Colorado by digitally activating bar patrons. We expect a high level of audience engagement during the partnership, and we are excited to announce additional innovations throughout the football season,” Pedram Danesh, CCO at TVM DOOH, said.