Scientific Games Corporation has announced that the Company is bringing its industry-leading Customer Relationship Management (CRM) and related marketing services to the Kentucky Lottery to elevate iLottery and digital engagement programs.

Scientific Games’ award-winning CRM team, in partnership with Optimove’s platform, now provides CRM strategic marketing services to eight U.S. lotteries, with a ninth to be announced in the coming weeks.

“The Kentucky Lottery is pleased to partner with Scientific Games to deliver CRM on the Optimove platform and advance important strategic marketing activities. We’re optimistic that we’ll be able to facilitate exciting new strategies for player retention, including focused campaigns to reach and engage our players digitally, and further enable us to achieve our sales goals,” Mary Harville, President and CEO of the Kentucky Lottery, said.

Scientific Games has provided instant games to the Kentucky Lottery since its inception, and partners with the Lottery in the Scientific Games Enhanced Partnership instant game management program. The Kentucky Lottery is ranked among the Top 20 lotteries in the world for instant game per capita sales (La Fleur’s 2021 Almanac).

“We are excited to have the opportunity to take the Kentucky Lottery’s existing iLottery program to the next level with Optimove, our industry-leading CRM platform of choice, and proven marketing strategies managed by our team of CRM experts. Our solution is making an impact on iLottery programs in states across the U.S., engaging players with the lotteries’ brand, supporting sales across the digital and retail channels, and ultimately driving more proceeds for beneficiary programs,” Amy Bergette, VP of lottery digital content studio for Scientific Games, said.