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EvenBet Gaming has enhanced its position in the Asian gaming market after integrating SBOBET sportsbook into its gaming platform.

The agreement, EvenBet says, will provide its operators with access to a range of new sports betting markets as well as an opportunity to “maximise revenue”.

Dmitry Starostenkov, CEO of EvenBet Gaming, said: “We are excited to have integrated SBOBET sportsbook and boost the opportunity to benefit from a product with an excellent reputation and great experience in development.

“With the hasty growth trend of users who now prefer to diversify their gaming experience, partnership with SBO will take the service to the next level.

“The intersection of audiences for sports betting and poker is traditionally large. We look forward to strengthening EvenBet Gaming position within Asian markets with a high-class sports betting offer.”

Currently, the SBO sportsbook offers markets on football, futsal, Gaelic football, water sports, winter sports, badminton, esports, lacrosse and Squash.

While EvenBet already has an integrated sportsbook aimed at particular markets, it believes that the SBO offering is “a strategic solution to offer more attractive experience for operators and players in Asia”.