WIN Group has entered into a strategic partnership with the Misfits Gaming Group.

The agreement will see an array of talent from Misfits Gaming Group promoted across channels owned by WIN Group, most prominently WIN.gg, a leading platform in esports media distribution.

MGG boasts talent across an array of competitive esports titles, including League of Legends, Overwatch, and Call of Duty. This is in addition to a roster of top influencers in the gaming industry, all of whom are primed to connect with and further energize WIN.gg’s vast audience.

“We’re very pleased to have the opportunity to work with MGG. Its roster of talent is outstanding, and we know that these teams and individuals will shine on our platforms and in connecting with our audience,” Stephen Shoemaker, CEO of WIN Group, said.

That talent will be featured throughout WIN Group’s array of products and accompanying market reach, which includes leading media platform WIN.gg, a variety of popular social media channels, and more. These showcases will include new and creative activations that directly connect MGG’s talent with WIN.gg’s broad user base.

“WIN Group has an outstanding distribution network and has proven itself a leader in the esports media and the esports betting space in a short period of time. We’re proud of this partnership and we’re excited for the future of it,” Ben Spoont, CEO of Misfits Gaming Group, said.