National Football League (NFL) has selected gambling platform PointsBet as an approved sportsbook operator ahead of its 2021 season.

The relationship provides PointsBet with sponsorship opportunities and brand visibility via unique integrations across various television and digital assets, including NFL-owned networks as well as their full suite of media partners. PointsBet also gains use of official NFL data, ultimately enhancing the customer experience.

“The PointsBet team is excited to become an Approved Sportsbook Operator of the NFL leading into the 2021/22 season, as the relationship will be a cornerstone for PointsBet to provide the fastest and most comprehensive in-play betting experience in the world,” Johnny Aitken, CEO of PointsBet USA, said.

“Through our fixed odds and unique PointsBetting platform, we seek to offer the most NFL pre-game betting options. This relationship now complements that pre-game offering with a heightened in-play experience as we continue to expand our national footprint on a more seamless and reliable app across every customer touchpoint.”