Chicago Bulls, an American professional basketball team based in Chicago, has entered into a partnership with Socios.com, the leading global blockchain provider for the sports and entertainment industry.

As per the deal, Socios.com will function as an official team partner from the 2021/22 season onward and will gain exposure via TV-visible signage at the Bulls’ Chicago Stadium and gain the rights to the franchise’s marks and logo to build brand association and awareness.

Also, Socios.com will work to provide fan engagement opportunities to Bulls supporters via monthly Twitter polls and serving as the presenter of the team’s halftime score updates on the social media platform.

“At the Chicago Bulls, we pride ourselves on identifying innovative ways to engage our fans across the globe, and we are excited to partner with Socios.com to help us reach that goal. We’re fortunate to be able to join forces with a company that shares our vision and has the resources to allow the Bulls to take another step forward in applying blockchain technology,” Matt Kobe, Executive VP for Revenue & Strategy at Chicago Bulls, said.

“Chicago Bulls are one of the biggest sporting names on the planet. We’re incredibly proud to be partnering with this storied franchise and look forward to creating new opportunities for Bulls fans the world over to engage with their team,” Alexandre Dreyfus, CEO of Socios.com and Chiliz, said.