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Esports organisation Natus Vincere (NAVI) has entered into a partnership with the cryptocurrency exchange Bybit.

Through the deal, Bybit has become the Official Cryptocurrency Platform of NAVI. The partnership marks Bybit’s entrance into the esports industry.

As per the deal, Bybit’s logo will appear on NAVI’s jerseys. Moreover, the two parties will collaborate on a number of activations including anti-bullying campaigns.

Alexander “nervo-” Pavlenko, CMO of Natus Vincere, said: “We’re proud to be a part of Bybit’s global strategy of their integration into the esports world. Even more, it’s a great honor to become their first partner in our sphere worldwide. We shall strive to show esports fans the real value of digital-based communication by cryptocurrency platform Bybit and our team. We hope to bring new game-changing and engaging projects to make esports the better place to play together.”

Ben Zhou, Co-Founder & CEO of Bybit, said: “We are delighted to connect with one of the most iconic names in esports that provided 86.1 million hours of thrilling entertainment to audiences worldwide in 2020. As one of the fastest-growing start-ups built for crypto lovers, we are excited to sign on with NAVI, and are looking forward to unleashing the natural synergy between the crypto community and the athletes and creators in esports.”