The Dutch gambling regulator Kansspelautoriteit (KSA) has issued a fine of $10,000 to the Dutch lottery operator Lotto, a subsidiary brand of Nederlandse Loterij (NLO), after it placed ads for its EuroJackpot game on girlscene.nl, a website primarily aimed towards minors.
Dutch legislation prohibits the targeting of games of chance advertising at minors because they are particularly vulnerable to developing a gambling addiction at an early stage.
In a statement published on the fine, the Dutch regulator said: “The KSA continues to monitor whether games of chance providers target vulnerable groups, such as minors, with their advertisements.
“If this is the case, the KSA can take enforcement action. Providers are always responsible for all their advertisements, even if they have their advertisements taken care of via third parties such as advertising agencies.”