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Aston Villa, in partnership with Chiliz, the leading global blockchain providers for the sports and entertainment industry, have announced that they will launch a $AVL Fan Token on the Socios app.

Fan Tokens are collectible digital assets, minted on the Chiliz $CHZ blockchain, that will create new experiences for Villa supporters across the world, allowing them to become part of a vibrant digital community on Socios.com.

The $AVL Fan Token will launch soon, with all existing Aston Villa members and season ticket holders having the option to receive a free $AVL Fan Token for a limited time. There will be countless engagement opportunities on Socios.com for $AVL Fan Token holders.

Nicola Ibbetson, Chief Commercial Officer at Aston Villa, said: “We are excited to announce this partnership with Socios that will allow our global fan base more opportunities to interact with the club and bring them even closer to the club they love.

“Socios are leading the way in blockchain in the sports industry, the launch of the $AVL Fan Tokens will give our fans worldwide more opportunities to engage with the club and be a part of our global family.

“This is a new and innovative way for all our supporters to get involved with the club, whether they are local or international. We’re looking forward to working with Socios to create and develop interactive opportunities to take the club closer to our fans around the world.”

Alexandre Dreyfus, CEO of Chiliz and Socios, said: “Aston Villa, a club with great tradition and a proud heritage, understands the huge potential of global fan engagement and is now ready to unlock it by launching $AVL Fan Tokens on Socios.com.

“Through $AVL Fan Tokens, Villa supporters the world over will be able to join a global community of fans brought together by their passion for the club, where they can enjoy influence, exclusive content, games, competitions and access to once-in-a-lifetime experiences and rewards.

“A very significant proportion of Premier League clubs have now become part of the mission to shift passive fans into active participants on Socios. We are on the verge of an exciting new era of greatly enhanced fan engagement for topflight clubs in England and I can’t wait to get started.”