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As the World’s First Metaverse Employer, Decentral Games Is Defining the Future of Work
Few periods in history have altered the general public’s perception with regard to the future of work more profoundly than the last eighteen months.
After spending considerable time in isolation, perhaps it’s no wonder workers across the world have emerged from the pandemic having re-evaluated their professional passions, workplace preferences, and outlook for the future of their careers. Coincidentally, this once in a lifetime macroeconomic event has coincided with a key inflection point in the worlds of cryptocurrency and blockchain. For the first time in history, workers have been afforded the unique opportunity to pursue gainful employment in the most futuristic workplace known to humankind – the metaverse.
Decentral Games proudly bears the honor of becoming the world’s first metaverse employer. It’s an important and necessary responsibility we believe will bring a new wave of adoption and sense of community not only to our platform, but to the industry at large. As we’ve continued to scale headcount over the last year, our thesis for investing in new talent and helping to define the future of work has only grown stronger.
Despite having established careers prior to joining Decentral Games, new employees who join our ranks express feeling a call to become part of something bigger. “The job I had at the time was ten years in the making, an amazing place to work, and I wanted to leave it with every part of me…” Murphjestic, Decentral Games’ Community Manager recalls of leaving his Big 4 Accounting role. “I loved that job, so it wasn’t a matter of being unhappy with my employer. I had fallen in love with crypto, the metaverse, the potential and the amazing communities that were being forged.”
It’s often the case that technological innovations come with a counterintuitive tradeoff, that despite being more connected than ever, the human element of community and working towards a common purpose is lost. As a team, we quickly realized that gaming and socializing in the metaverse was going to be an unfamiliar feeling for most – at least at first – so connecting with new users from the start and making them feel welcome was proving to be an especially important task. “The original idea was to have someone charismatic greet new users and play games with them so they aren’t alone.” GLHF (Kris), DG’s Casino Manager remembers. “That quickly blossomed into an elite, full-blown support system of 20+ Casino Host team members, most of which are working 8+ hour daily shifts, and can now answer almost any question and resolve issues for users, on the spot.”
Most employees see immediate gratification and fulfillment in the work they’re performing due to their rapport-building with our customers, many of whom are awestruck navigating the metaverse for the very first time. “It reminds me how important it is to onboard complete strangers…” Casino Host, 100Rainbows said. “While a waiter will meet/greet patrons and aid them with the menu, a Decentral Games Host can help newcomers to walk/talk and teleport within the metaverse.”
These initial interactions additionally present an opportunity to introduce players to Decentral Games’ play-to-earn model, a unique system that allows both players and employees to acquire shared ownership in the platform the more they interact with it. Players place wagers and earn rewards via our proprietary $DG token, an asset simultaneously represents both a unit of account and fractional ownership. Through the $DG DAO, $DG token holders own the casino, control the profits, vote on new games and decide on feature proposals. The system allows customers to “be the house” and financially aligns the interests of our employees with our players, fostering a stronger sense of community not seen in the traditional gaming sector.
Aside from the nature of their work, DG metaverse employees see the upside of completely remote work, a team-oriented environment, flexible hours, and opportunities to develop cutting-edge skills. “I can pick the hours that won’t affect my school work and also allow me to not miss any time with friends and family and that is something I’m extremely grateful for,” Ethan, a Casino Host says of his schedule. “In fact, I can work more than double the hours at DG than I’d be able to work elsewhere all from the comfort of my home.”
Above all, what keeps our talent executing day in and day out on Decentral Games’ bold vision for the future is the belief in limitless opportunity and potential. The world of cryptocurrency today is filled with genuine excitement, a feeling that is deeply reminiscent of the internet boom that captivated the world’s imagination in the early 2000’s. Similarly, before they made the leap to get involved, many of our employees were just crypto-enthusiasts looking to get a foot in the door of this game-changing industry. As the industry has evolved to support the immersive infrastructure of the metaverse, the new ecosystem has rapidly matured to the point of being considered the future frontier of work. Even amid the uncertainty of price fluctuations in crypto markets and short-term market uncertainty, the team is filled with conviction that cryptocurrency has the potential to ring in a brighter future for all who wish to participate in it. “The strange part is describing my work to people, it’s always a ‘Shut up, no way!’ moment if they are young or simply a confused look for people my parents age, Denzel, a Casino Host, says. “Nonetheless it turns heads and opens people’s eyes to the possibilities being created by blockchain technology.”
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The evolving landscape of affiliate marketing within the iGaming ecosystem presents both opportunities and challenges due to regulatory shifts. Adapting to these changes is crucial to navigate the dynamic environment effectively. Slotegrator experts exploring strategies to avoid pitfalls globally and adopting adaptable approaches can optimize affiliate marketing amidst evolving regulations.
The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes.
Beyond that, it’s important to keep in mind another important key initiatives that include key components of a successful affiliate program:
- The quality of the content the affiliate creates.
- Regulations the affiliate or affiliate program might be subject to.
- This is especially important if the affiliate expects a commission for every sign-up. If the affiliate is getting paid for every player they send your way, the players need to stay for a while for it to be worth it.
- An ongoing analysis of the size and quality of traffic the affiliate is delivering you.
To know more about these points you can read an instruction from the Slotegrator Academy by link.
The changes have not only affected the regulatory environment of the iGaming industry, but also affiliate marketing as a result of the general changes. What is important to look out for?
Slotegrator shares some regional specifics of affiliate marketing:
- Asia is a diverse and dynamic region for affiliate marketing in the iGaming industry. Affiliates operating in Asia have to navigate complex regulatory conditions and varying cultural attitudes. Marketing managers have to employ strategies that prioritize mobile channelization, collaboration with opinion leaders, and compliance with local laws — all of which are essential to success.
- Affiliate marketing in Africa is still in its early stages but is already showing significant potential. With the increasing availability of the internet and the spread of smartphones, the continent is opening up opportunities for affiliates to reach a fast-growing market. However, factors such as regulatory uncertainty, payment processing difficulties, and the cultural diversity of the region need to be taken into account.
- In Latin America working with local affiliates who have a deep understanding of the regional market helps to better customize marketing campaigns and achieve higher conversion rates. Given the strict regulation of gambling in some Latin American countries, it is important to comply with local laws and advertising restrictions to avoid negative consequences.
- Affiliate marketing in Europe is a dynamic and competitive landscape where effective strategies and a professional approach can ensure significant business success and growth in the iGaming sector. One of the important parts of affiliate marketing in Europe is the use of a variety of channels to build audiences. It helps to diversify and increase the flow of traffic to the partner’s site, which helps to increase conversion rates. Careful research of each country’s rules and restrictions is needed regarding the advertising and promotion of gambling.
Alyce Fabel from CasinoRIX, Slotegrator’s media partner, summarizes key aspects for affiliate companies to concentrate on.“As each year passes, affiliates must strive to improve and keep pace with the market. Competition is growing, regulations are evolving, and that brings changes to many regions. We can highlight five key points for affiliate companies to focus on:
- Continuously search for and acquire new traffic channels. It’s crucial not to focus only on one channel; diversification is necessary. This has been particularly evident in the past year, with significant changes and updates in SEO and mobile traffic (iOS/Android applications).
- Ensure content quality. As AI tools continue to advance, it’s essential not only to learn to apply them in work but also to differentiate content written by humans from AI-generated content (especially crucial for SEO projects).
- Configure deep analytics. Constantly work on improving traffic quality and understand where to make enhancements. The standards for traffic quality are rising.
- Provide added value. It’s time to start developing the product aspect as well, thinking not only as an affiliate but also about providing customers with additional value. This will also help in achieving higher-quality marketing.”
Cultivate relationships with partners. Build strong and lasting relationships, stay informed about all industry changes and news, and keep up with technologies and innovations. This is crucial for achieving high results.
And some words about the affiliate marketing trends as a compass to guide development efforts in this area in the right direction. Khoren Ispiryan, sales manager at Slotegrator, and the speaker of the latest Prague Gaming & TECH Summit ‘24, shares some insights:
- “The best thing is to include real people in the affiliate marketing. To create an environment where bloggers, streamers and influencers will make a bigger impact on the end user behavior.
- In 2024, gambling companies will continue to partner with influencers and other internet celebrities. These partnerships will be increasingly effective methods of attracting new audiences, promoting products, and increasing brand awareness.
- Loyalty programs and other ways of enhancing the user experience will also be essential for the promotion of gambling websites.
- The development of partner relationship management software will be a major priority. It will help improve usability for affiliate partners and enable better communication between companies and affiliates. For instance, Partnergrator from Slotegrator offers a solution for online gambling platform operators who face difficulties in tracking their affiliate program data. This innovative solution provides the ability to manage and analyze affiliate programs in real-time, using analytics to simplify the decision-making process.”
The post How to avoid failing at affiliate marketing in 2024? appeared first on European Gaming Industry News.
GiG Media, a subsidiary of Gaming Innovation Group (GiG), today proudly announces it has secured 3rd position in the prestigious EGR Power Affiliate Ranking for the second year running.
This achievement underscores the business’ unwavering dedication to strategic innovation, expanding its market reach and delivering unparalleled value to its partners and shareholders.
GiG Media’s portfolio of high-quality traffic websites, including WSN.com, Time2play.com, Askgamblers.com and Casinotopsonline.com, has been instrumental in driving its success. With operations spanning across Malta, Denmark, Serbia, and Spain, GiG Media continues to set the benchmark for lead generation in online sportsbooks and casinos.
Commenting on the achievement, Jonas Warrer, CEO of GiG Media, stated:
“We are delighted to receive this acknowledgement yet again in the EGR Power Affiliate Ranking and this is nothing short of a testament to the hard work and dedication of our team. This superb accomplishment reflects our relentless pursuit of excellence, internal talent, and continuous growth in the iGaming affiliate landscape. As we continue to grow the business in 2024, we remain steadfast in our commitment to players, partners and the industry alike.”
GiG Media’s portfolio expansion and strategic diversification have been pivotal in propelling its growth trajectory. Its ongoing product development and recent acquisition of Time2Play Media emphasise the company’s proactive approach to seizing emerging opportunities and reinforcing its market leadership position.
The post GiG Media Secures 3rd Place in EGR Power Affiliate Ranking for Consecutive Year appeared first on European Gaming Industry News.
7777 gaming, a leading online casino content provider, has solidified its footprint in the Romanian market through a strategic partnership with Avento Group. Due to this partnership 7777 gaming’s portfolio of captivating casino games is now live on three prominent websites operated by Avento Group in Romania: Mr Bit, Frank Casino, and SlotV.
With over 80 immersive games, including top-performing titles like Cash 100, Club Mr. Luck, and Jinn, as well as recent releases such as Crazy 100 Bucks and King Cash 10, 7777 gaming aims to elevate the gaming experience for Avento Group players in Romania.
“Leveraging our partnership with Avento Group, we are excited to bring our diverse portfolio of premium casino games to their audience in Romania,” said Larisa Karaboycheva, Account Manager at 7777 gaming. “We are excited to continue our success story of delivering unparalleled entertainment to players across various regulated markets with Avento Group.”
Avento Group, known for its dedication to providing top-quality gaming experiences, expressed enthusiasm about the partnership. “We are thrilled to welcome 7777 gaming’s impressive selection of casino games to our top-notch brands in Romania,” commented Anastasia Ardelean, Head of Marketing and PR at Avento Group. “This collaboration strengthens our commitment to offering our players a diverse and exciting gaming environment.”
Last year, 7777 gaming became live on Avento Group’s MGA licensed operators, in 2024 went live on their brand-new Bulgarian website and now continues its journey of growth with Avento Group’s three brands in Romania.
The post 7777 gaming expands presence in Romania through partnership with Avento Group appeared first on European Gaming Industry News.
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