Latest News
1/ST TECHNOLOGY ANNOUNCES ABEL CEDILLO AS NEWEST BRAND AMBASSADOR
1/ST TECHNOLOGY is excited to announce its newest brand ambassador, leading jockey Abel Cedillo. 1/ST TECHNOLOGY’s signature product, 1/ST BET, the official app of Santa Anita Park, Gulfstream Park, Golden Gate Fields and the Maryland Jockey Club, will leverage Cedillo in promotional and advertising campaigns, and Cedillo will represent 1/ST BET while riding in races throughout Southern California.
Cedillo, the leading rider during Del Mar’s 2019 and 2020 Fall Meets, has won more than 1,400 races during his career and is a popular figure on the Southern California circuit. The multiple Grade 1 winning jockey enjoyed a breakout season in 2020, winning a dozen stakes races, including the G1 Pacific Classic, G1 Frank E. Kilroe Mile and G1 Clement L. Hirsch Stakes.
“Abel Cedillo is a passionate, popular, and savvy rider and his success on the track made him an obvious addition to the 1/ST TECHNOLOGY ambassador team,” said Zachary Leifer, Chief Marketing Officer, 1/ST TECHNOLOGY. “As the Official App of Santa Anita Park – Abel’s home track for more than half of the year – 1/ST BET is excited to help connect fans and horseplayers with one of the sport’s superstar riders.”
1/ST BET will feature Abel Cedillo in numerous initiatives and promotions, including:
- ‘Win When Abel Wins’ Sweepstakes during Del Mar in which a 1/ST BET or Xpressbet customer will receive a $100 Bonus each time Cedillo wins
- Exclusive pre-race interviews with Cedillo prior to marquee events
- Opportunity for 1/ST BET and Xpressbet followers to win merchandise autographed by Cedillo
- Cedillo will appear alongside other brand ambassadors in 1/ST TECHNOLOGY advertising
“I appreciate the support of 1/ST TECHNOLOGY and 1/ST BET,” said Abel Cedillo. “1/ST has prioritized the health and wellness of equine and human athletes at tracks across the country and I’m proud to represent their brand.”
1/ST supports many of horse racing’s leading charities, including the Thoroughbred Aftercare Alliance (TAA), National Horsemen’s Benevolent and Protective Association (HBPA), the California Retirement Management Account (CARMA), Permanently Disabled Jockeys Fund (PDJF), Beyond the Wire, After the Impact and the Florida Thoroughbred Retirement and Adoptive Care (Florida TRAC).
For more information, visit https://www.1st.com/bet
Latest News
ClickOut Media makes £5,000 donation to Rotunda Amateur Boxing Club in Liverpool
Marketing company ClickOut Media has made a donation of £5,000 to former professional boxer Tony Bellew, representative of the Rotunda Amateur Boxing Club, the gym which ‘saved his life’.
Tony Bellew is now becoming a prominent figure in the sports media world and following a chat with marketing agency Clickout Media, the firm felt moved to make a donation to the Rotunda ABC, which is where the former WBC Cruiserweight Champion currently trains, alongside a host of other Liverpudlian professional fighters and potential future champions.
The Rotunda is a listed charity and relies on donations from donors in order to continue to offer a place for youngsters to start their careers, train and gain a sense of self and belonging through sport.
Speaking to ClickOut Media, Bellew said of the Rotunda: “It’s an amazing gym, without those four walls and without Jimmy Albertina coming into my life when he did I would never have achieved what I have. It’s a cliche but boxing 100% saved my life. I don’t know what else I would have been doing. I was doing anything to make ends meet because I had this dream of one day becoming a world champion boxer.
“Apart from that dream I only dreamed of having nice things and let’s be honest I didn’t have the education behind me or the brain power to achieve those nice things and a kid coming from where I come from – that was only going to end one way. That’s the way it goes but thankfully I found Rotunda, I found Jimmy [Albertina]. I had good parents behind me and it worked out in the end. But without those four walls I don’t know what would have happened with my life.”
Since his retirement, Bellew has worked closely with ClickOut Media as a boxing analyst and pundit and the generous donation will help Rotunda ABC fund more champions.
He added: “All the amateur boxing coaches are unpaid. They’re doing it out of the kindness of their own heart. They’re doing it because they want to help kids, develop kids. And also they want to make national champions.
“The Rotunda ABC turns out national champions every single year. We really do so. And the coaches, as I said before, they’re not paid. So the least we can do is try and help them with their expenses. You know, traveling isn’t cheap. Whether it’s driving a bus, whether it’s getting on trains, these guys are going to different shows every day of the week. So, I’m so grateful to the guys and Clickout Media, I can’t thank them enough. It goes such a long way.”
Owen Fulda, Head of Press Content at Clickout Media, said: “Rotunda Amateur Boxing Club is synonymous with boxing champions and we are delighted to play a small part in funding more. The donation is the first of a series we plan to make and he [Tony Bellew] suggested the Rotunda as it is a place that is dear to him. It’s helped keep kids off the street and has trained numerous former champions including Bellew himself.
“As an agency, we have worked with numerous boxers who represent brands we work with. We listened to them about causes that are important and they have all said that grassroots sport is the most important, especially given the current climate and rise in cost of living.”
Bellew had a sensational career in the ring, with his last fight ending in defeat to Oleksandr Usyk. The Ukrainian has gone on to achieve greatness in both the cruiserweight and heavyweight divisions including success over Anthony Joshua (twice), Daniel Dubois and now Tyson Fury (twice).
The Bomber gave a special mention to Usyk when speaking about the greatest heavyweight boxers of all time.
Bellew said: “On accolades alone and achievements. He’s right up there (as one of the greatest heavyweights of all time”. You’d have to look at the stats, he’s gone from the cruiserweight division where he’s reigned, gone into everyone’s backyard and beat them up on their own patch. He’s gone to the heavyweight division, which I didn’t think he’d be able to fully do.”
Clickout Media as an agency are firmly committed to sports charitable work having donated in 2024 to Bob Wilson’s Willow Foundation, Haven House Hospice and Matchroom Sports Official charity The Matchroom Charitable Foundation.
Latest News
SWE Mid-Career Professionals Affinity Group Highlights
Each month, SWE spotlights one of our 22 Affinity Groups (AGs). As part of their spotlight month, the Mid-Career Professionals AG shares their AG’s background, goals, and how to get involved.
Latest News
Navigating the Professional Engineer Exam Approval
Explore a step-by-step guide and tips to obtaining your PE licensure, presented by the Early Career Professionals Affinity Group as part of their spotlight month.
-
AGCO4 weeks ago
Jackpot Digital Receives Approval from AGCO as a Registered Gaming Supplier
-
Press Releases4 weeks ago
ClickOut Media discusses use of AI to embrace marketing and HR opportunities
-
Industry News4 weeks ago
Pennsylvania Skill, powered by Pace-O-Matic, congratulates PA Gaming Control Board and casinos on a banner 2024 with record monthly revenue
-
Asia4 weeks ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Australia4 weeks ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
Balkans4 weeks ago
Spinomenal strikes partnership with Admiral Croatia
-
Asia3 weeks ago
India Levels Up: Emerging as a Global Gaming Powerhouse in 2024
-
Balkans4 weeks ago
EGT is a “True Leader” again, according to ICAP CRIF