National Basketball Association (NBA) team Boston Celtics has partnered with blockchain provider Socios.com.

Socios.com will have a digital presence on Celtics.com and serve as the presenting partner of the team’s website, placing it at the forefront of the Celtics’ primary hub for relevant news, updates, video highlights, and information pertaining to the franchise. They will also have the ability to leverage the Celtics marks and logos in connection with various Socios.com international marketing activities.

“A large part of the Celtics brand is made up of the great fans that support the organization across local, national, and global levels, and we’re excited to find a partner that values fan engagement as much as we do. We’re always looking for innovative ways to reach Celtics fans and look forward to our partnership with Socios.com,” Ted Dalton, Senior VP of Corporate Partnerships & Business Development at Boston Celtics, said.

“The Boston Celtics are an iconic, world-renowned brand and I’m delighted they have become the latest major US-based sporting organization to join our rapidly expanding network,” Alexandre Dreyfus, CEO of Socios.com, said.

“Socios.com is fast developing into a global fan engagement powerhouse, where passive fans are being transitioned into active participants. This is the start of an exciting partnership that we believe can eventually lead to greatly enhanced fan engagement for fans of the Celtics around the world.”