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Allwyn Appoints David Craven as its New CEO

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Sazka Group’s UK division Allwyn has appointed David Craven as its new Chief Executive Officer, in a bid to increase its chances of winning the race for the next National Lottery licence.

Craven has previously run a number of major gaming software and gambling businesses, such as The Tote and World Gaming, with his “experience at digitising gambling-related businesses” a key factor in his recruitment by Allwyn.

The Gambling Commission is expected to decide later this year whether to award a further term to current incumbent Camelot, or to pass the next licence to a different company.

Sazka has recently recruited Sir Keith Mills as bid chair, along with a number of other heavyweight executives, including former Sainsbury’s Chief Executive Justin King, and Brent Hoberman, one of the founders of Lastminute.com.

“National Lotteries are needed now more than ever. I’ve always focused on how technology can be used to improve the customer experience, whether that be in-store or online,” Craven said.

“Not only does this mean making games fun and exciting, but I passionately believe that technology is the best way to safeguard customers,” Craven added.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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