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Online gambling operator Betano has become the new premium sponsor of Sporting Clube de Portugal (Sporting CP).

The new partnership will last for two years, with the option to extend by an additional two years.

Betano is part of Kaizen Gaming, one of the fastest-growing betting and technology companies in Europe, which has been operating in Portugal since 2019. Its logo will be present on the club’s top assets, with a prominent place on the front of the 2021/22 first team shirt.