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BoyleSports Shows Interest in William Hill Shops in the UK

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Irish betting group BoyleSports has revealed that they are interested in buying some or all of William Hill’s betting shops in the UK.

William Hill’s 1400 remainder shops are being sold by Caesars Entertainment, which has acquired the group but signalled it will offload the UK business and focus on its American operation. Analysts have suggested the UK business could fetch as much as £1.5bn.

“BoyleSports would certainly be interested in acquiring some or all of William Hill’s UK shops, or indeed any other opportunity that makes sense for our business. The sale of the William Hill estate presents us with a rare opportunity to achieve the retail scale we have been targeting,” BoyleSports said in a statement.

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BoyleSports has long eyed a major expansion into the UK, and as far back as 2008 made a move to buy the UK’s then state-owned Tote but lost out to BetFred.

The BoyleSports statement said: “We have made no secret of our ambition to be one of the principal operators on the UK high street and believe that our retail and digital offerings represent a best in class safe and enjoyable proposition for the betting public.

“We already have 21 shops in the UK and two in the Isle of Man, along with our 45 shops in Northern Ireland and our recently upgraded online betting site gives us a sizeable foothold in the UK retail and online markets.”

Back in January 2020, when BoyleSports acquired the NI branches, its commercial director, Conor Gray, said he would spend £4m revamping stores and investing in technology.

“We’ll give the shops a serious revamp in their technology, their screens and their look and feel, their signage, lighting and air con. It’ll be a fairly aggressive redevelopment,” he said.

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“William Hill viewed Northern Ireland as non-core and, as a result of that, the shops probably didn’t get the love and attention they warranted.

“They have 1,600 retail outlets in the UK so 33 in Northern Ireland wasn’t playing to their agenda. The shops have suffered over the last number of years from lack of investment, direction, and attention. Therein lies the opportunity that we see”.

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ANJ Appoints Pauline Hot as its Director General

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French gambling regulator ANJ has appointed Pauline Hot as its new Director General.

A former student of the École normale supérieure and the École nationale d’administration (Hannah Arendt class), Pauline Hot has been an auditor and then a master of requests at the Council of State since 2020. There, she served as rapporteur to the 6th chamber of the litigation section and to the administration section. She has held the position of Deputy Director General of the ANJ since January 2025.

The post ANJ Appoints Pauline Hot as its Director General appeared first on European Gaming Industry News.

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Push Gaming reels off Fish ‘n’ Nudge Big Catch

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Push Gaming reels off Fish ‘n’ Nudge Big Catch
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B2B gaming supplier Push Gaming has returned to the deep blue with Fish ‘n’ Nudge Big Catch, a reimagined follow-up to one of its most beloved recent titles.

Building on the charm and success of the original Fish ‘n’ Nudge, Big Catch brings fresh energy to the series with a new take on free spins and added layers of excitement designed to engage both loyal fans and new players.

While retaining the iconic visuals and light-hearted theme that made Fish ‘n’ Nudge a standout, this release delves deeper beneath the surface to deliver more action and anticipation.

Among the new features are locking net symbols, which boost the chances of catching fish and can reel in extra free spins. The addition of individual reel multipliers, increased by the powerful boost symbol, creates the potential for significant wins, keeping each spin loaded with promise.

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Crafted with Push Gaming’s signature focus on player-centric design, Fish ‘n’ Nudge Big Catch is a bold evolution of a proven favourite. It retains the approachable gameplay and visual charm of the original, while introducing dynamic mechanics that enhance engagement and replayability.

Jack Wood, Game Producer at Push Gaming, said: “With Fish ‘n’ Nudge Big Catch, we wanted to evolve a concept that players already love, while bringing something fresh to the experience. It’s all about building on what works, adding excitement through new mechanics, and keeping the gameplay feeling sharp and rewarding.

“This title exemplifies our approach to development by listening to players, refining proven features, and delivering content that’s both entertaining and effective for our partners.”

The post Push Gaming reels off Fish ‘n’ Nudge Big Catch appeared first on European Gaming Industry News.

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Evoplay brings e-instant win content to Azərlotereya OJSC

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Evoplay brings e-instant win content to Azərlotereya OJSC
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Evoplay, the award-winning game development studio, has partnered with Azərlotereya OJSC, the state-owned lottery operator in Azerbaijan, to bring its acclaimed e-instant game portfolio to the country’s players.

The partnership sees Evoplay provide a series of high-performing e-instant win titles to Azərlotereya OJSC’s digital platforms, with Penalty Shoot-out: Super Cup, Hot Slice, and Tap Craze already live, and additional games such as Adrenaline Rush, Big Catch, and Thimbles scheduled to launch later this month.

As a member of the World Lottery Association, Azərlotereya operates lottery and sports betting games across both retail and online channels under the Azərlotereya and Misli brands. The operator plays a key role in Azerbaijan’s national gaming strategy and is recognised for its commitment to responsible, sustainable growth.

Partnering with a state-run lottery marks another significant milestone for Evoplay, as it enters the Azerbaijani market for the first time and expands its presence in the regulated lottery sector.

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Each game has been tailored to Azərlotereya OJSC’s platforms, with localised content, currency and language, as well as modifications to support the lottery’s Responsible Gaming policies.

Frank Cecchini, Head of Lottery at Evoplay, said: “We are incredibly proud and pleased that Azərlotereya, a member of the World Lottery Association, has chosen our games to help with generating revenue for their good causes.

“E-instant games are still a relatively new offering for many state operators, and we’re proud to support Azərlotereya in enhancing its digital entertainment portfolio.”

Ashraf Pashabayli, iGaming Product Manager at Azərlotereya, added: “It was a great experience working with Evoplay. Evoplay responded to all our requests with great professionalism and attention to detail. We got the games exactly how we wanted them and look forward to continued success.”

The post Evoplay brings e-instant win content to Azərlotereya OJSC appeared first on European Gaming Industry News.

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