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AdColony Survey Findings | Mobile Usage During eSports

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Esports is a fast-growing industry that involves professional, competitive video gaming between individuals or team players, often in an organized league. Viewers can tune in to watch these competitions on sites like Twitch and YouTube, streaming them live or watching later. AdColony wanted to discover how users are watching esports, what they are doing while watching, and how they feel about brand advertising and sponsoring teams and during broadcasts. Discover more about esports viewers and their mobile activities from the Esports Survey, and keep scrolling to see the infographic!

According to GWI’s latest research, by 2023 there will be 646 million esports viewers globally and almost $1.8 billion in revenue generated. When users could not engage with traditional sports as much during the pandemic, esports took off as an entertainment replacement, and this new activity is here to stay. GWI also indicates that esports viewership is not just for Gen Z and Millennials, as 38% of Gen Xers also follow esports indicating that they attract users of all ages, not just the younger generations. When thinking about esports as an activity, 40% of viewers think of gaming as just as legitimate a pastime as traditional sports like football or basketball.

 

Highlights from the Study

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Users of all genders watch esports — Esports appeals to people of all genders as respondents who said they watch esports at least once a month were split pretty evenly with 44% female and 56% male viewers.

Mobile is one of the top devices for watching esports — 31.1% of users responded that they watch esports on a Mobile Device, which is slightly above Connected TV (Apple TV, Roku, Chromecast) at 30.5%. Desktop or Laptop Computer follows those two platforms with 20% of respondents viewing esports through this channel.

Almost half of viewers agree it’s important to keep up with esports on multiple devices —  46% of users plan on watching and keeping up with esports information on more than one device. In addition, users are likely to be playing games on a mobile device while also watching esports with 26% of users responding that they play mobile games while watching esports, following browse social media (45%) and text (41%).

Viewers are more likely to play games on mobile while watching esports — 40% of respondents indicated that they are playing a game on mobile, which is up 10% from the viewers who said they would play a game on a computer while watching esports.

Brands can make a significant impact by advertising through esports — 61% of esports viewers said they would research a brand they saw featured while watching esports, and 45% of viewers believe that brands featured in esports are ahead of the curve. What’s more, 31% of viewers are likely to look up an ad that aired during esports and watch it again.

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Brands that work to be featured in esports and sponsor teams can reach a valuable audience that is receptive to brand advertising and ready to connect with innovative ideas and creative content. Moreover, this audience will take the time to research brands that they felt made an impact and learn more about the brands and products that they saw while viewing esports.

Brands looking to reach an engaged audience should continue to value mobile games as a prime channel for advertising as a wide variety of users are viewing esports on mobile devices and also playing games on mobile while watching esports. Viewers are keeping up with esports across more than one device, creating even more touchpoints for brands to connect with users. Users who are playing games on a mobile device are actively engaged with their device, in a good mood, and receptive to brand messaging. Users playing mobile games are more likely to be engaged with brand messaging since they are actively interacting with their mobile device instead of passively consuming content through communication tools like text, social media, email, etc. Many consumers are watching esports, and when they are doing so, they are looking to mobile devices to watch the game, stay informed, and be entertained throughout the streaming process, so brands can leverage this space to interact with more consumers and create conversions.

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L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

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The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

The post L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament appeared first on European Gaming Industry News.

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Oddin.gg has entered into an exclusive multi-year data partnership with premier esports tournament organizer, PGL

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Building on the exceptional viewership of the PGL Major Copenhagen, which ascended to the third-most watched event in Counter-Strike history, PGL and Oddin.gg have agreed their strategic alliance through a substantive multi-year agreement.

This extension reinforces Oddin.gg’s position as the exclusive provider of Data & Integrity services for PGL’s premium Dota 2 and Counter-Strike 2 events, underscoring Oddin.gg’s ascendancy as a pivotal force in the esports official data sphere.

The scale and caliber of esports content under this partnership have catapulted Oddin.gg to the forefront as a major data authority. The success of this collaboration is a testament to the synergy between Oddin.gg and one of the most impactful tournament organizers in the competitive gaming arena.

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The extended multi-year pact encompasses a minimum of eight Dota 2 headline events along with a minimum of eleven Tier 1 Counter-Strike 2 tournaments. These competitions will feature the elite of global teams, competing for prize pools of at least USD 1 million each, promising to further elevate the profile of this flourishing partnership.

Marek Suchar, Co-founder & Managing Director of Partnerships at Oddin.gg, enthusiastically speaks on the extended partnership: “Our commitment is to affiliate with the premier entities in esports, and PGL stands out as a peak of excellence within the tournament circuit.

Their team has masterfully orchestrated the top three most-watched Counter-Strike and the two most-watched Dota 2 tournaments in history. With the dynamic evolution expected in 2025, we are both excited and privileged to align with PGL’s visionary path for the esports community to support, protect and entertain esports fans. This partnership is a strategic step towards enhancing the global esports experience, and we eagerly anticipate the groundbreaking advancements PGL will introduce for Counter-Strike 2 and Dota 2 in the years ahead.”

Silviu Stroie, CEO of PGL, shares his perspective on the alliance’s growth: “At PGL, our core mission is to craft the ultimate esports experience on a global scale. Independence, innovation, and integrity are the pillars we stand on, promoting fairness and sustainability within the esports world. In Oddin.gg, we’ve found an ally that resonates with our ethos, making them the ideal partner as we forge ahead. Our ongoing partnership solidified through a multi-year contract, echoes our mutual commitment to the community of esports. With Oddin.gg’s unmatched data and integrity expertise, we’re elevating our tournaments beyond mere excitement to meet the highest benchmarks of fairness. United, we are on a quest to curate unrivaled esports events, propelling this dynamic industry toward a vibrant and thrilling future.”

The renewed alliance with Oddin.gg arrives at a transformative juncture for PGL, marking a significant expansion in their annual event roster. This strategic development is timed with the enactment of new regulations starting January 1st, 2025, which mandate the separation of tournament organizers from teams. These guidelines are set to foster a more competitive and varied landscape for Counter-Strike 2 tournaments, ensuring a level playing field and circumventing any potential conflicts of interest.

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This partnership renewal covering 2024 to 2026 underscores the commitment to these principles, promising an array of thrilling competitive spectacles in the years to come. It signals a fresh epoch for PGL events, championed by the upcoming Wallachia tournament in May 2024, which will serve as the inaugural event under this new agreement. The Wallachia event is just the beginning, heralding a series of tournaments designed to captivate the global audience with unparalleled competitive narratives and a showcase of elite talent, reinforcing PGL’s status as a trailblazer in the esports domain.

 

The post Oddin.gg has entered into an exclusive multi-year data partnership with premier esports tournament organizer, PGL appeared first on European Gaming Industry News.

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DATA.BET offers streaming videos collaborating with Bayes Esports

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The provider is reshaping esports content distribution with its new Bayes Esports video streams

DATA.BET, a reliable supplier of esports betting solutions, now delivers a tool that elevates the viewing experience on operators’ platforms in collaboration with Bayes Esports, the leading supplier of official esports live data, services, and products.

The introduction of video streams from a trusted source represents a significant step in addressing the challenges in content distribution for popular disciplines, such as CS2 and Dota 2. Approximately 90-97% of esports events are broadcasted through Twitch. However, the platform generally has delays that can reach up to 2 minutes, equal to a round in CS2, leading to an outdated viewing experience.

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“Our live streams with reduced latency mark a significant milestone in esports betting development,” stated Alex Kozachenko, Chief Product Officer at DATA.BET. “In a strong partnership with Bayes Esports, we deliver our clients and their users a faster, more reliable alternative to conventional streaming platforms, ensuring an immersive and authentic viewing experience.”

Bayes Esports’ video streams offer a solution for minimizing delays by providing official broadcasts directly from tournament organizers, serving as a “source of truth” for esports streaming content. The integration of this streaming feature also presents new opportunities for operators to increase retention and enhance their services by incorporating branding and marketing campaigns directly into the streams.

“Our partnership with DATA.BET unlocks new avenues for platform engagement,” commented Amir Mirzaee, CCO and Managing Director of Bayes Esports. “In an industry where user satisfaction is essential, providing operators access to high-quality, low-delay tournament broadcasts is a game-changer. It enables them to provide unique content and enhance the overall betting experience, fostering deeper connections with their audience and driving sustained growth. Official, low delay video feeds are a sure way to identify the respective official data offerings for users and a way to make sure that their engagement benefits the esports ecosystem.”

 

The post DATA.BET offers streaming videos collaborating with Bayes Esports appeared first on European Gaming Industry News.

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